It’s been a few weeks since CES attendees were headed home, overwhelmed by the sights, sounds, and news of where technology, content, entertainment, driving, cities, and the world at large is headed. Presentations on the different levels of driverless cars, the whirl of drones overhead, the glee of Google’s playground, and many more points of […]
It’s a Wrap: Key Takeaways from FestForums and XLIVE
Kaffeine Buzz Launches TheConnected.Buzz Weekly Newsletter
For a number of years now, Kaffeine Buzz has been reporting on event technology trends, publishing deep-dive articles on festival live streaming, VR and AR, and multi-part series on the growth of streaming content in television, film, and sports, while weaving research into the shift of advertising and branding and how that’s impacting entertainment and […]
AEG Studios: Designing the Branded Entertainment Playbook
In April of this year, AEG launched their in-house branded content division, AEG Studios. It was a logical next-step for the global promoter who for years, has been connecting some of the biggest brands in the world with some of the biggest live music, sporting events, and musical acts. Also logical, was placing Raymond Roker […]
Toyota and VH1 Save the Music at Life is Beautiful
Toyota’s Music Den has been on tour during the festival season and arrives this weekend for Life is Beautiful Music & Art Festival in downtown Las Vegas (September 22-24). The Music Den serves almost as a mini-festival within a festival, curating more intimate musical experiences for the fans by bringing the performers up close and […]
Coca-Cola Brings Live Streaming VR to the Vive Latino Festival
Coca-Cola’s Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers. Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking […]
Can Artist and Fan Collaborations Avoid Being Cheesy Campaigns?
The band OK Go has become infamous for their beyond-this-world and high-bar-setting production behind music videos. Their last one for “Upside Down & Inside Out” was gravity-free, for fuck sake. Now, “A bunch of people asked if we are open to doing a fan-collaborated music video,” said OK Go singer and frontman, Damian Kulash, in […]
MØ Partners with Microsoft and Fans to Make Her Digital ‘Zine a Reality
Snapchat Continues Their World Domination, This Time with AEG Live
The Social Mobile Concertgoer – Love ‘Em or Hate ‘Em? – The Connect Music Series
Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, “Does Social Media Make Concerts Better?” Photo: International Businesss Times The session featured findings from the report, […]