Coca-Cola’s Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers. Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking […]
In less than one week the Coachella gates will open, letting the people flow in and letting the magic begin for the first of two consecutive weekends taking place April 14-16 and April 21-23. Festival promoter, Goldenvoice, will be live streaming performances once again during the first weekend of Coachella with returning sponsor, T-Mobile. Last […]
Big thanks goes out to all those that attended our SXSW Workshop providing a Deep Dive into Live Streaming and it’s impact on Brands, Promoters, and Fans, and a ton of gratitude goes out to the SXSW folks for helping us make it happen. For those of you that want a refresh of the session […]
Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami – which equals 415 million people, or about 22% of the world’s smartphone owners — has thrown off brands’ traditional advertising practices.
This past weekend wrapped the 2016 Governors Ball, and although Day 3 of the festival was canceled due to weather predictions of lightning and flooding, Days 1 and 2 packed a punch. For those of us not physically at the festival, we were still able to enjoy daytime sets from Eliot Sumner, London Soul, Holly […]
Mother Nature has had her way with another festival. At 12:30am Eastern Sunday morning, Governors Ball issued a statement, “At Gov Ball, our top priority is your well-being and the well-being of talent and staff. If weather conditions are deemed unsafe for the festival, Sunday’s show will be delayed or cancelled.”
