For a number of years now, Kaffeine Buzz has been reporting on event technology trends, publishing deep-dive articles on festival live streaming, VR and AR, and multi-part series on the growth of streaming content in television, film, and sports, while weaving research into the shift of advertising and branding and how that’s impacting entertainment and […]
AEG Studios: Designing the Branded Entertainment Playbook
In April of this year, AEG launched their in-house branded content division, AEG Studios. It was a logical next-step for the global promoter who for years, has been connecting some of the biggest brands in the world with some of the biggest live music, sporting events, and musical acts. Also logical, was placing Raymond Roker […]
Brand Woke: Smirnoff Sound Collective & Mixmag Take on Diversity in Music
My friend Todd and I were catching up at Wheelhouse, a bike-inspired café tucked in between industrial buildings and cement landscapes. It was open and airy with elements of wood and nature in the evolving downtown Los Angeles neighborhood; a place where locals convene away from the more packed-out, well-known coffee hangouts. Along with chats […]
The Transporting Power of Live Streaming VR – Profiling VRLIVE
It was November 1, 2014 at a downtown Los Angeles Halloween rooftop party where, according to Dann Saxton, the Co-founder and Head of Content for VRLIVE, the first VR 360 video live stream took place. “It was called the Zombie Prom,” Saxton said, telling the story of that night. “600 people on the roof with […]