Now in its 16th year, FADER FORT returns with four full days of musical performances from March 15 - 18. Since 2001, FADER FORT grew in popularity, expanding its footprint with massive crowds showing up to check out the artists and the FORT experience, following Twitter rumors of evening shows with suprise appearances, all of which contributed to the magic of SXSW.
This year they return to their roots in a "nod to The FADERs inaugural showcase in 2001," moving the festivities to a more intimate venue at 1209 East 6th Street (Volcom Garden) while still presenting a multi-use, indoor and outdoor environment to mashup music, the arts, drinks, lounging and playing.
Good news arrives eight months ahead of the international meeting of minds, musicians, influencers, auto engineers, geeks, filmmakers, fintech programmers, biometric scientists, artists, iconoclasts, doctors, entrepreneurs, and policy makers: SXSW 2017 will provide expanded access to all attendees for its Interactive, Film, and Music programming.
Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, "The Social Mobile Concertgoer - Love 'Em or Hate 'Em?" spotlighted the data behind the continuing rise of mobile and social usage in the live event space, with St. Lucia, AEG, and Facebook weighing in on each side of the coin, positive and negative.
Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, "Does Social Media Make Concerts Better?"
The session featured findings from the report, “We Know Music Fans,” by AEG and Momentum, plus insights from panelists Hugh McIntyre, Music Writer, Forbes; Glenn Minerley, VP Group Director, Music & Entertainment, Momentum Worldwide; Scott Carlis, VP Digital Social Media & Marketing, AEG Global Partnerships; Craig Goodfriend, Industry Manager, Facebook; and Jean-Philip Grobler, St. Lucia.
Photo: Business Wire, Samsung
This is Part 1 in this Connected Music Series, which features conversations, conference sessions, use cases, reports and data showcasing the digital and technological impact and influence on live music events.
The traditional advertising model in all its forms seems well on its way to Disarray Town. Networks are trying to cram full-length television ads into streaming content viewing models with square-peg-round-hole finesse. Publishers are trying to force-feed their bread and butter ad placements by restricting access until readers turn off their Adblocker (and of course, someone figured out a workaround). Meanwhile, those that haven’t cut the cable television cord (yet) use their DVRs to gleefully fast forward through commercials.
In our previous piece on FEWS in anticipation of SXSW 2016, I (and I’m sure many others) expected that we would hear about the band’s debut album fairly soon. And so it is, Means will be released on May 20 on Play It Again Sam. This week FEWS also let go of a new single “100 Goosebumps.”
When you think of SXSW, sessions and keynotes featuring heads of state and Hollywood stars, thousands of band gigs and hundreds of films come to mind. So do lots and lots of parties, all serving up a bevy of beverages. What better time and place for a cocktail app to launch, even in the midst of a noisy, massive conference? "Giving away a free drink, everybody's interested," said Hooch CEO, Lin Dai, "Nobody ever walked away from that conversation."
This 2nd Episode of The Kaffeine Buzz Show SXSW Music 2016 Edition, delves into the topic of small, DIY venues, their importance and influence on musical communities and culture, plus the latest news on showcases, including The British Music Embassy, Music From Ireland, and the Amsterdam Dance Event & Red Light Radio.
"For the first time, The FADER FORT is expanding its programming to six full days, and two events," said today's SXSW 2016 announcement. Now in its 15th year, FADER FORT feels to be kicking it up a notch beyond the annual extravaganza within it's musical compound during SXSW.
Photo: Ollie Thomas
Autobahn hails from Leeds, releasing two E.P.s prior to their debut album, Dissemble, which came out on Tough Love in August of 2015. The industrial, dark vibe reflected in Dissemble comes from different sources, from their area of origin, the initial concept of Krautrock via the band's Autobahn moniker, and most definitely in the songs themselves. Titles like “Beautiful Place to Die,” “Ostentation” and “Suicide Saturday,” lean in the goth realm of doom and gloom, while at the same time, Autobahn generates emotions of great joy with a touch of pleasure and pain.