Festival’s Live Streaming Momentum Mirrors Brand’s Future in Video – A Connected Festival Report

This past weekend wrapped the 2016 Governors Ball, and although Day 3 of the festival was canceled due to weather predictions of lightning and flooding, Days 1 and 2 packed a punch. For those of us not physically at the festival, we were still able to enjoy daytime sets from Eliot Sumner, London Soul, Holly […]

How Social Has Flipped the Music Model and Fan Connection – The Connected Music Series

Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, “The Social Mobile Concertgoer – Love ‘Em or Hate ‘Em?” spotlighted the data behind the continuing rise of mobile and social […]

Music Glue Showcase & Digital Perspectives CMU Panel – Canadian Music Week

In 2016, Canadian Music Week will showcase over 1,000 bands in the 10-day run of the music festival. And while all the musicians are playing their hearts out at night, during the day the business side of music is being discussed and intelligence shared during the 3-Day Music Summit, May 5-7, with executives and performers […]

The Social Mobile Concertgoer – Love ‘Em or Hate ‘Em? – The Connect Music Series

Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, “Does Social Media Make Concerts Better?” Photo: International Businesss Times The session featured findings from the report, […]

Music Sponsorships: The Golden Ticket for Brands That Get It – The Connected Music Series

Photo: Business Wire, Samsung This is Part 1 in this Connected Music Series, which features conversations, conference sessions, use cases, reports and data showcasing the digital and technological impact and influence on live music events. The traditional advertising model in all its forms seems well on its way to Disarray Town. Networks are trying to […]

Seven League and the British Sports Invasion – #SXsports

Seven League‘s CEO and founder, Richard Ayers, is taking part in this week’s SXsports panel, “Going Global: Taking British Sports Brands Abroad,” along with Alexandra Willis, Head of Digital & Content for AELTC Wimbledon; Ben Gallop, Head of Interactive & Formula 1 at BBC Sport; and Chris Harris, Managing Editor for the Arsenal Football Club.