Coca-Cola’s Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers. Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking […]
Not everyone was watching the Olympics this weekend. Outside Lands once again veered away from the de facto festival live stream video platform, YouTube, as Superfly, the festival’s promoter, continued partnering with Verizon’s Go90 mobile video app and Aol.com (Verizon acquired AOL in 2015).
Conversations around how profitable the festival industry is, and certain festivals in particular, has been ongoing for some time. Yesterday the Las Vegas business publication, Review Journal, took a look at the financials of the Life is Beautiful (LIB) festival. It included a quote I provided business columnist Alan Snel on the commonality of festivals […]
There’s nothing more exciting than seeing a thought, an idea, become a thing, a reality. Tucker Gumber, The Festival Guy, has released his book, “The Festival Thrower’s Bible,” on Vendini Press, and I couldn’t be more excited. It was last June at Bonnaroo. Tucker and I were chatting at the Red Light Management party when […]
