Coca-Cola Brings Live Streaming VR to the Vive Latino Festival

Coca-Cola’s Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers. Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking […]

The Transporting Power of Live Streaming VR – Profiling VRLIVE

It was November 1, 2014 at a downtown Los Angeles Halloween rooftop party where, according to Dann Saxton, the Co-founder and Head of Content for VRLIVE, the first VR 360 video live stream took place. “It was called the Zombie Prom,” Saxton said, telling the story of that night. “600 people on the roof with […]