Stephen Emmer’s ‘Home Ground’ LA Release Party Feat. Ursula Rucker, Dwight Trible

Through each decade of triumphs and tragedies, our musical heroines and heroes have inspired us by tapping into our collective angst and anger, and then translating those emotions into song, releasing timeless tracks that are appreciated and adored from one generation to the next. 2017 is definitely one for the world’s-gone-mad record books, making Stephen […]

Brand Woke: Smirnoff Sound Collective & Mixmag Take on Diversity in Music

My friend Todd and I were catching up at Wheelhouse, a bike-inspired café tucked in between industrial buildings and cement landscapes. It was open and airy with elements of wood and nature in the evolving downtown Los Angeles neighborhood; a place where locals convene away from the more packed-out, well-known coffee hangouts. Along with chats […]

Live Nation Expands Their Content Reach on Hulu, in VR, and on Twitter

“While standing in the back of the room watching partners Kevin Chernett from Live Nation and Noah Heller from Hulu on stage at C-Space @ CES, going through it with Will Mason from UploadVR, my nerves were going haywire,” Jeff Nicholas, Director of VR Creative + Production for Live Nation Studios, stated in his post […]

Coca-Cola Brings Live Streaming VR to the Vive Latino Festival

Coca-Cola’s Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers. Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking […]