In the past week, Twitter live streamed HIGHLY varied content, from Salesforce’s Dreamforce event, led by ringmaster and CEO, Marc Benioff, to the NFL game between the 49ers and the Cardinals. Sunday night it was the presidential debate, which broke the record with over 17 million Tweets sent over the 90-minute political ride (which may […]
ICYMI: Streaming Buzz – Monday, October 10, 2016
This past week’s streaming news was wild and wooly, as Twitter stock went up with rumors of M&A, and then dropped by a third as potential suitors stood up the micro-blogging company. Comcast tries to pull a fast one on customer once again with a new internet data-capped service, which should really piss off Netflix, […]
Part 3: The Current State of Live Streaming Sports
Part 1 of this Connected Sports Series looked at one particular TV Everywhere service from NBC Sports, it’s weaknesses and areas for improvement to prevent users from wanting to throw their computer or tablet out the window. Let’s now look at the mixed bag of TV Everywhere and virtual MVPDs available to live stream sports […]
Part 2: The Old Sports Network & Pay-TV Model Faltering in the Age of Cord Cutters
I stayed in the Friday night when Netflix’s Original Series,The Get Down, debuted, binge-watching all six episodes. The approximately six hours of viewing time was a priority for me (and a true joy) but nothing holds an urgency candle to viewing my sport, which was Arsenal’s first match of the Premier League season, on NBCSports.com […]
The Netflix Studio – Building a New Global TV and Film World
By Kim Owens, Liz Graves Right now is a time of contemplation for the “we’ve always done it this way” business models. In every industry, the old ways are crumbling as new ideas mesh with technology, filling demand gaps in industries and redistributing market share. Aside from the commonly referenced transportation and hospitality markets, it […]
Part 1: Sports Networks Need to Get Their Live Streaming Game On
Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to […]
Can Artist and Fan Collaborations Avoid Being Cheesy Campaigns?
The band OK Go has become infamous for their beyond-this-world and high-bar-setting production behind music videos. Their last one for “Upside Down & Inside Out” was gravity-free, for fuck sake. Now, “A bunch of people asked if we are open to doing a fan-collaborated music video,” said OK Go singer and frontman, Damian Kulash, in […]
MØ Partners with Microsoft and Fans to Make Her Digital ‘Zine a Reality
Umbel Expands Multi-channel Fan Engagement Services With Lodestone Acquisition
As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.