SXSW is almost upon those of us who are attending, so we’re trying to keep up with emails and RSVP's while prepping our bodies for the marathon and packing major doses of vitamin B12.
For those who can't make the trek to Austin, there will be a number of opportunities to experience the minute-by-minute happenings, performances, and exclusive video that even the people there on the ground won’t have access to. Plus, audio streams broadcasting live will give everyone in Austin and beyond, stories, news, and music they can take in on the go.
Timing is everything, and there couldn’t be a more perfect time for “Where’s the Revolution?” the first and newest single from Depeche Mode’s upcoming 14th studio album, Spirit.
Directed by Anton Corbijn with a WWII era filter, the lyrics resonate with the political and cultural climate that’s been percolating since the early Bush years (“They manipulate and threaten / With terror as a weapon”) and are fully boiling over in the Trump era (“Scare you till you're stupefied / Wear you down until you're on their side”).
After last month’s sneak peek at 50 artists approved to perform in 2017, SXSW took the next step in their music programming with the Round One Artist Announcement. To date, this tallies up to just over 200 bands. Expect that number to increase 10 fold by the time March comes around. March 10-19, 2017 to be exact.
Here is my first sneak peek of the Kaffeine Buzz pick list that will continue to grow over the next six months, with the full SXSW Music list to follow.
Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami - which equals 415 million people, or about 22% of the world’s smartphone owners -- has thrown off brands’ traditional advertising practices.
Good news arrives eight months ahead of the international meeting of minds, musicians, influencers, auto engineers, geeks, filmmakers, fintech programmers, biometric scientists, artists, iconoclasts, doctors, entrepreneurs, and policy makers: SXSW 2017 will provide expanded access to all attendees for its Interactive, Film, and Music programming.
Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, "The Social Mobile Concertgoer - Love 'Em or Hate 'Em?" spotlighted the data behind the continuing rise of mobile and social usage in the live event space, with St. Lucia, AEG, and Facebook weighing in on each side of the coin, positive and negative.
In 2016, Canadian Music Week will showcase over 1,000 bands in the 10-day run of the music festival. And while all the musicians are playing their hearts out at night, during the day the business side of music is being discussed and intelligence shared during the 3-Day Music Summit, May 5-7, with executives and performers alike taking part in panels, keynotes, interviews, networking opportunities and workshops, covering social media, live touring, technology, and the global world of creation.
Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, "Does Social Media Make Concerts Better?"
The session featured findings from the report, “We Know Music Fans,” by AEG and Momentum, plus insights from panelists Hugh McIntyre, Music Writer, Forbes; Glenn Minerley, VP Group Director, Music & Entertainment, Momentum Worldwide; Scott Carlis, VP Digital Social Media & Marketing, AEG Global Partnerships; Craig Goodfriend, Industry Manager, Facebook; and Jean-Philip Grobler, St. Lucia.
Photo: Business Wire, Samsung
This is Part 1 in this Connected Music Series, which features conversations, conference sessions, use cases, reports and data showcasing the digital and technological impact and influence on live music events.
The traditional advertising model in all its forms seems well on its way to Disarray Town. Networks are trying to cram full-length television ads into streaming content viewing models with square-peg-round-hole finesse. Publishers are trying to force-feed their bread and butter ad placements by restricting access until readers turn off their Adblocker (and of course, someone figured out a workaround). Meanwhile, those that haven’t cut the cable television cord (yet) use their DVRs to gleefully fast forward through commercials.
In our previous piece on FEWS in anticipation of SXSW 2016, I (and I’m sure many others) expected that we would hear about the band’s debut album fairly soon. And so it is, Means will be released on May 20 on Play It Again Sam. This week FEWS also let go of a new single “100 Goosebumps.”