Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, “The Social Mobile Concertgoer – Love ‘Em or Hate ‘Em?” spotlighted the data behind the continuing rise of mobile and social […]
Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, “Does Social Media Make Concerts Better?” Photo: International Businesss Times The session featured findings from the report, […]
Photo: Business Wire, Samsung This is Part 1 in this Connected Music Series, which features conversations, conference sessions, use cases, reports and data showcasing the digital and technological impact and influence on live music events. The traditional advertising model in all its forms seems well on its way to Disarray Town. Networks are trying to […]
Photo: Tweet by Jill Knight @jillography Earlier this week North Carolina’s legislature and Gov. Pat McCrory took society backwards in time when they passed House Bill 2, the Public Facilities Privacy & Security Act, that flushed anti-discrimination protections for all lesbians, gays and bisexuals down the toilette while also barring transgender people from using bathrooms […]
That’s the tagline for SXSW. And it couldn’t be more true. In 2007, which was my sixth time covering SXSW, I finally went for the gold, or should I say, the Platinum. This meant that I was part of Interactive discussions, announcements, panels and parties, along with Film and Music. Interactive was an eye-opener for […]
