In April of this year, AEG launched their in-house branded content division, AEG Studios. It was a logical next-step for the global promoter who for years, has been connecting some of the biggest brands in the world with some of the biggest live music, sporting events, and musical acts. Also logical, was placing Raymond Roker […]
Festival Thrower’s Bible – Sponsorship Best Practices
There’s nothing more exciting than seeing a thought, an idea, become a thing, a reality. Tucker Gumber, The Festival Guy, has released his book, “The Festival Thrower’s Bible,” on Vendini Press, and I couldn’t be more excited. It was last June at Bonnaroo. Tucker and I were chatting at the Red Light Management party when […]