part-1-how-tech-and-culture-is-influencing-music-and-brand-partnerships-in-2018

It's been a few weeks since CES attendees were headed home, overwhelmed by the sights, sounds, and news of where technology, content, entertainment, driving, cities, and the world at large is headed. Presentations on the different levels of driverless cars, the whirl of drones overhead, the glee of Google's playground, and many more points of attraction permeated the Las Vegas hotels, conference halls, and skies.

One of the newer CES conference tracks introduced in 2018, “Where Music and Technology Collide,” led discussions on the continual convergence of entertainment, branding, and technology, how these worlds continue to weave new ideas into unique experiences, and how the value of music is determined and the understood.

Published in News

Aside from Microsoft’s past sins with its browser, various operating systems, and the UVO software that has NEVER worked properly in my Kia Soul, the tech company’s creative and effective side is appearing through its Music x Tech program that supports and integrates with music, art and culture. At Moogfest, Microsoft will tap its Kinect motion sensing technology to activate a unique experience for festivalgoers, where they can make their own remixes of Grimes’ single, "REALiti" on the fly.

Published in Events