Now, Twitter Needs to Be the One to Reinvent Device-based Advertising Early Thursday morning Twitter released their Q3 Earnings Report, confirming the expected layoffs along with announcing a few surprises, including their six-second video Vine app getting the end-of-life pink slip. Twitter’s earning statement included a quote from Anthony Noto, Twitter’s CFO, “We intend to […]
Twitter Strengthens Streaming Position, But Still No Bidders
In the past week, Twitter live streamed HIGHLY varied content, from Salesforce’s Dreamforce event, led by ringmaster and CEO, Marc Benioff, to the NFL game between the 49ers and the Cardinals. Sunday night it was the presidential debate, which broke the record with over 17 million Tweets sent over the 90-minute political ride (which may […]
Part 3: The Current State of Live Streaming Sports
Part 1 of this Connected Sports Series looked at one particular TV Everywhere service from NBC Sports, it’s weaknesses and areas for improvement to prevent users from wanting to throw their computer or tablet out the window. Let’s now look at the mixed bag of TV Everywhere and virtual MVPDs available to live stream sports […]
Part 2: The Old Sports Network & Pay-TV Model Faltering in the Age of Cord Cutters
I stayed in the Friday night when Netflix’s Original Series,The Get Down, debuted, binge-watching all six episodes. The approximately six hours of viewing time was a priority for me (and a true joy) but nothing holds an urgency candle to viewing my sport, which was Arsenal’s first match of the Premier League season, on NBCSports.com […]
Part 1: Sports Networks Need to Get Their Live Streaming Game On
Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to […]