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SXSW Brand Activations Series – FOX Sports House and The World Cup

FOX Sports House Celebrates the 2018 World Cup

This year numerous countries will come together to celebrate the world’s most popular sport: football. No, not the NFL, “the beautiful game.” The FIFA World Cup is coming to FOX Sports starting June 14, bringing you all 38 matches, which is more than the last four World Cups combined. So this year the Sxsports baton has been passed from NBCSports, who has led the sports-related content at the Four Seasons in years past, to FOX, which is hosting a series of FOX Sports House events March 9-12 at 318 Colorado St.

On Friday, March 9, the FOX opening Sxsports party will pay “an immersive homage to the beautiful game’s biggest global moment, the World Cup, which takes place this time around in Russia…you know…the country known for sports doping for however many decades and influencing political elections. Anyway… party goers can get a tattoo whilst drinking a Moscow Mule, listening to performing bands, and eating tacos. That’s quite a party.

The daytime programming includes FOX’s football host of MLS and Champion’s League, Rachel Bonnetta, who provide a daily preview of her FIFA World Cup Twitter show that will air during the games this summer in Moscow. Bonnetta will lead the discussion on March 10 at 11:30am during “Women of FOX Sports, Present: The Art and Science of Social Media” with Kendra Bracken-Ferguson, Chief Digital Officer of CAA-GBG. Also on the 10th at 4pm, FOX Soccer Analyst, Stu Holden, will moderate “24/7 Viewership and the World Cup – Broadcast, Social and Digital Primetime,” discussing the content creation and distribution impact made by streaming TV with Kay Madati, Vice President and Global Head of Content Partnerships at Twitter, Devin Poolman, Executive Vice President, Technology, FOX Sports, and Christian Oestlien, Director of Product Management at YouTube TV.

On Sunday, March 11 at 12:30pm Rob Stone from FOX Sports and Gabe Spitzer from Fox Sports Films will host the discussion, “Nossa Chape Behind-the-Scenes: Connecting Community and Sport through Film,” and FOX’s foray into documentary filmmaking with the MAGNIFY series. They’ll talk about the third movie in the series, “Nossa Chape,” with filmmakers Jeffand Michael Zimblist, and hopefully, how the program teams with brand sponsors to contribute sporting equipment to underserved youth. At 3:30pm Alexi Lalas will lead the panel, “The World Becomes the World Cup” with David Neal, Executive Producer, FIFA World Cup on FOX Sports, Aaron Maines, Director of Sports Marketing at Adidas, and Jason White, Global Head of Marketing, Beats by Dr. Dre.

That evening from 8pm-11pm, FOX Sports’ “Seizing the Global Spotlight” event will celebrate the launching of their new documentary series, PHENOMS, which follows the world’s best football players as they venture through their respective World Cup journeys. The night will also welcome football fan and chef superstar, Gordan Ramsey, PHENOMS executive producer and former Chelsea football player, Mario Melchiot, and the show’s executive producer, David Worthen.

For all the programming details, go to


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