We as human beings are highly empathetic; unconsciously so. We see others in pain, crying, bombing on a comedy stage, we start to feel the experience as if it was our own. And just as much on the positive side, we can become joyous by seeing others expressing joy. Option4 (aka Brennen Bryarly) is not only a pro at Chicago House and rolling a crowd into a boogie-down frenzy, he’s doing so with a huge wide smile and shakin’ his groove thing just as much as the rest of us. It’s then that joy becomes highly contagious.
Option4 will be setting the stage at Red Rocks for HARD, which returns to Colorado on Thursday, July 30. He’s set a precedence for deep house from his time in Chicago’s underground, his return to Denver and his series of The Hundred parties, and all points in between. The folks at HARD Events were wise to hit the jackpot for getting this annual Denver party started.
Read: “Brennen Bryarly Looks Back at The Hundred’s First Year.” PHOTO: Krystabell Barrera, kitschybelle.com
Following the high bar Option4 sets will be the side project of Boys Noize & Skrillex, Dog Blood, a live set by Porter Robinson, The Glitch Mob group, and from NYC’s DJ Branchez.
Dance fans will also see the trailer premiere for the documentary film, “Beats4Tanner.” Destructo (aka Gary Richards), the founder of HARD Events, participated and supported this film, which follows the journey of DJ Seebaum (aka Tanner Seebaum) and his battle with terminal brain cancer. It’s DJ Seebaum’s triumphant story of fulfilling his dying wish–to DJ during the big EDC weekend at the world famous Hard Rock Hotel. “Beats4Tanner” will premiere at the Las Vegas Film Festival on Thursday, August 13 and release in major digital retailers in November 2015 by distributor Candy Factory Films.
As the rise of electronic music events have continued to spread across the country, and the world for that matter, HARD’s founder, Richards, reflects on the challenges he and his organization endured to get to this point. “I really had rough times and struggled and I’ve been through it all. It wasn’t like I just woke up yesterday and started HARD and we had 100,000 people coming to our shows,” he told AXS’ Mark Shiff. “So I really respect and appreciate how successful it is and I don’t take anything for granted. I know how lucky I am and how lucky we all are.”
For tickets or more information on HARD RED ROCKS, log on to http://www.hardfest.com/events/hard-red-rocks/.