Seven League's CEO and founder, Richard Ayers, is taking part in this week's SXsports panel, "Going Global: Taking British Sports Brands Abroad," along with Alexandra Willis, Head of Digital & Content for AELTC Wimbledon; Ben Gallop, Head of Interactive & Formula 1 at BBC Sport; and Chris Harris, Managing Editor for the Arsenal Football Club.
It’s 3:30am. My alarm goes off. Time to get up. No, not to catch a flight for an exotic holiday. It’s time to break out my laptop in the middle of the night to livestream the Arsenal match against Leicester City. And I’m not alone. Far from it. There are Gooners (Arsenal Gunner fans) across the U.S. up at this hour, in pubs, in their pajamas, but all very intent on cheering, sharing observations, jokes, bitching and moaning in person and on Twitter with each minute of the match.