In April of this year, AEG launched their in-house branded content division, AEG Studios. It was a logical next-step for the global promoter who for years, has been connecting some of the biggest brands in the world with some of the biggest live music, sporting events, and musical acts.
Also logical, was placing Raymond Roker -- an entertainment industry veteran, having founded URB Magazine/URB.com and led numerous festival sponsorship activations as Content Creative Director for Coachella/Goldenvoice -- in the captain’s chair as Head of the studio.
Toyota's Music Den has been on tour during the festival season and arrives this weekend for Life is Beautiful Music & Art Festival in downtown Las Vegas (September 22-24). The Music Den serves almost as a mini-festival within a festival, curating more intimate musical experiences for the fans by bringing the performers up close and personal within a smaller setting. At this year’s LIB the Den line up includes Viceroy, David Shaw and Zack Feinberg of The Revivalists, RAC, Kamaiyah, Day Wave, Local Natives, Broods, Ella Vos, Classixx, Mondo Cozmo, Middle Kids, Tycho, FRENSHIP, Hippo Campus, with Sofi Tukker having to cancel (Quinn XCII is replacing them during their 6:00-6:50pm slot on the Ambassador stage).
Now in its 16th year, FADER FORT returns with four full days of musical performances from March 15 - 18. Since 2001, FADER FORT grew in popularity, expanding its footprint with massive crowds showing up to check out the artists and the FORT experience, following Twitter rumors of evening shows with suprise appearances, all of which contributed to the magic of SXSW.
This year they return to their roots in a "nod to The FADERs inaugural showcase in 2001," moving the festivities to a more intimate venue at 1209 East 6th Street (Volcom Garden) while still presenting a multi-use, indoor and outdoor environment to mashup music, the arts, drinks, lounging and playing.
2016 has been the year for many, many things. Some surreal, others dumbfounding, but in the entertainment world, live streaming content has seen positive growth and evolution far beyond what it was last year. Major TV networks have been launching technology and consumer-based business innovation that’s already been at play in the music industry for some time.
Charles Raggio, Sr. Director, Artist Partnerships and Branded Content at TuneIn, has been busy cultivating deals and plans to further capitalize and grow what he and his team have already put in place, extending the streaming radio platform into the festival and concert space.