It's the end of the year, a time to look back at the wins, losses, innovations, and lessons learned within the live events industry. For those of us that made it out to a few key industry conferences, including FestForums in Santa Barbara and XLIVE in Las Vegas, we all had a chance to share insights, discuss experiences, and look at what's ahead for 2018. Whether you made it to either, both, or neither of the conferences, here's a look at some of the key takeaways I gleaned that I'd like to share; the topics and areas of focus that will be on my radar going into next year.
As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.