It's the end of the year, a time to look back at the wins, losses, innovations, and lessons learned within the live events industry. For those of us that made it out to a few key industry conferences, including FestForums in Santa Barbara and XLIVE in Las Vegas, we all had a chance to share insights, discuss experiences, and look at what's ahead for 2018. Whether you made it to either, both, or neither of the conferences, here's a look at some of the key takeaways I gleaned that I'd like to share; the topics and areas of focus that will be on my radar going into next year.
Image: Lollapalooza, TradableBits
[This article appeared originally on LineupLive.com, a contributed article by Kim Owens.] The year of cashless. The year of beacons. The year of RFID. I think it’s also the year of the Goat, if I’m not mistaken. Thing is, it’s the year for all of it in 2015. The one thing tying it all together, not forgetting ticketing and social media, is the data. It’s all these points of information that let the promoter, the festival organizer, the live event producer have the insight to make better decisions, which leads to a better experience for those people coming through the gates and through the doors.
This week I contributed an article for the stellar source for all things festival business, Festival Insights, which focused on the challenges with festival connectivity and new developments in this space. The piece includes excerpts of research and interviews with festival organisers and event technology providers for The Connected Festival™ Report. The report, which cover the US, UK and Europe, will be presented and released during ‘The Future of Event Tech’ session at the 2015 SXSW Music Conference.