Tim Wheeler from Ash lit up Latitude 30 with his acoustic set at at the first night of the annual British Music Embassy at SXSW as part of the Ireland showcase. Fans sang along to favorites "Shining Light, "Oh Yeah," and a cover of the Undertone's "Teenage Kicks," a track from "Good Vibrations," a film screening at this year's SXSW.

A tough act to follow, but Lost Brothers managed to hold their own, taking influence from the very musicians who called Austin their home.