Image: Lollapalooza, TradableBits

[This article appeared originally on LineupLive.com, a contributed article by Kim Owens.] The year of cashless. The year of beacons. The year of RFID. I think it’s also the year of the Goat, if I’m not mistaken. Thing is, it’s the year for all of it in 2015. The one thing tying it all together, not forgetting ticketing and social media, is the data. It’s all these points of information that let the promoter, the festival organizer, the live event producer have the insight to make better decisions, which leads to a better experience for those people coming through the gates and through the doors.

[This article appeared originally on LineupLive.com, a contributed article by Kim Owens.] 2011 was not that long ago. But in four short years, Governors Ball Music Festival in New York has made some significant operational and technical leaps.

[This coverage of SXStyle 2015 appeared originally on Brightpearl.com, a contributed article by Kim Owens.] Disruption. Mobile. Both have become quite the buzz words in the last few years, but for good reason. Legacy business models in every sector are being turned on their heads. Driving these massive shifts is the consumer, their mobile behaviors, and brands inventing next-generation technologies and strategies to better serve that connect customer.

For many years SXSW has seen representatives from all over the world migrate to Austin to connect, promote and learn. In the last five years in particular, more foreign country governments - Germany, France, Spain, Netherlands, Ireland, Chile, Brazil, Australia, New Zealand, Hong Kong, Singapore - and have invested in sending their companies and people to SXSW to extend their reach into the U.S. and other foreign markets.

Photo: Insomniac Events

Each festival season, along with pieces written about the acts and bands playing, a number of festival ‘how-to’ articles emerge, providing punters and newbies alike with what to take, what to wear, and tips on how to make the most of the festival experience.

SXSW is intense. It’s massive. There’s an opportunity at every turn to make friendships, to make connections that are mutually beneficial for your business, career, or for hitting the parties. This year attendees using the SXSW® GO will notice a new in-app social networking feature, Around Me, introduced by the app’s developer, Eventbase.

BRONCHO wrapped their tour with Billy Idol in Feburary and are now prepping for the trek to Austin for SXSW. Thus far they're set to play the Culture Collide party at Bar 96 Friday, March 20 at 9:30pm, with additional dates to follow.

Al Cook and Paulo Joaquim from TOURTech, David Fordyce, C3 Presents at Lollapalooza

This week I contributed an article for the stellar source for all things festival business, Festival Insights, which focused on the challenges with festival connectivity and new developments in this space. The piece includes excerpts of research and interviews with festival organisers and event technology providers for The Connected Festival™ Report. The report, which cover the US, UK and Europe,  will be presented and released during ‘The Future of Event Tech’ session at the 2015 SXSW Music Conference.


When I saw the New York Times notification pop up on my phone last night, “Obama Urges F.C.C. to Adopt Strict Rules on Net Neutrality,” I wasn’t convinced that what I read would make me happy. It wasn’t as clear as the Guardian’s headline, “Obama calls on FCC to make ‘strongest possible rules’ to protect net neutrality.”

The last two years have been non-stop for Courtney Barnett, and it looks like 2015 will be no different, with a debut album on the way and plans to perform at the SXSW Music Festival next March.

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