[This coverage of SXStyle 2015 appeared originally on Brightpearl.com, a contributed article by Kim Owens.] Disruption. Mobile. Both have become quite the buzz words in the last few years, but for good reason. Legacy business models in every sector are being turned on their heads. Driving these massive shifts is the consumer, their mobile behaviors, and brands inventing next-generation technologies and strategies to better serve that connect customer.
For many years SXSW has seen representatives from all over the world migrate to Austin to connect, promote and learn. In the last five years in particular, more foreign country governments - Germany, France, Spain, Netherlands, Ireland, Chile, Brazil, Australia, New Zealand, Hong Kong, Singapore - and have invested in sending their companies and people to SXSW to extend their reach into the U.S. and other foreign markets.
Each festival season, along with pieces written about the acts and bands playing, a number of festival ‘how-to’ articles emerge, providing punters and newbies alike with what to take, what to wear, and tips on how to make the most of the festival experience.
SXSW is intense. It’s massive. There’s an opportunity at every turn to make friendships, to make connections that are mutually beneficial for your business, career, or for hitting the parties. This year attendees using the SXSW® GO will notice a new in-app social networking feature, Around Me, introduced by the app’s developer, Eventbase.
This week I contributed an article for the stellar source for all things festival business, Festival Insights, which focused on the challenges with festival connectivity and new developments in this space. The piece includes excerpts of research and interviews with festival organisers and event technology providers for The Connected Festival™ Report. The report, which cover the US, UK and Europe, will be presented and released during ‘The Future of Event Tech’ session at the 2015 SXSW Music Conference.
When I saw the New York Times notification pop up on my phone last night, “Obama Urges F.C.C. to Adopt Strict Rules on Net Neutrality,” I wasn’t convinced that what I read would make me happy. It wasn’t as clear as the Guardian’s headline, “Obama calls on FCC to make ‘strongest possible rules’ to protect net neutrality.”
The last two years have been non-stop for Courtney Barnett, and it looks like 2015 will be no different, with a debut album on the way and plans to perform at the SXSW Music Festival next March.
The rush is officially on. It’s time to begin preparing for SXSW 2015, as the first round of bands was announced today.
Toronto’s dream-pop outfit Alvvays made a big splash last year with the release of their self-titled debut on Polyvinyl Records (Transgressive in Europe, Royal Mountain Music in Canada, P-Vine in Japan and Hi-Note in Taiwan, Hong Kong, Singapore and Malaysia), with a series of magic button and sound gurus, including Chad VanGaalen, Holy Fuck’s Graham Walsh and John Agnello (Sonic Youth, Dinosaur Jr., Kurt Vile). A full year of touring between continents in the U.K., U.S. and Canada, included their first appearance at SXSW this year and is on the list to return in 2015.