It was 4:03am when my phone beeped, displaying the NYT Now notification, “A shooting at an Orlando nightclub has left ‘mass casualties,’ police said.” Learning it was the dance club Pulse in downtown Orlando, I knew there was a chance my daughter may have been there. Thankfully, that was not the case. A huge wave of relief and gratitude twisted with deep heartache for all those whose lives would change forever and for those lives tragically lost.

Introducing a new content feature on Kaffeine Buzz, TheConnected.Buzz, a weekly roundup of festival, live event, music business, and technology news. This includes original Kaffeine Buzz articles and some of the best industry pieces from the past week.

The Tragedy at Pulse – Can it Lead to a United Force for More Gun Control?

There was the mass shooting at the Bataclan Theatre in Paris. There was the fatality and three injuries during the backstage shooting at Irving Plaza in New York in May. The fatal shooting of singer and former contestant on The Voice, Christina Grimmie, at Orlando’s Plaza Live during a meet-and-greet this past Friday night. One day later, there was the mass shooting at Pulse nightclub.

The conversations between promoters, venue operators and performers surrounding venue and event safety are getting tenser.

Fifty years ago when Midem launched its international music business conference, it was the only game in town, state or country for that matter. This year, it's reported that Midem's attendance fell 20% from 5,500 in 2015 to 4,400 in 2016.

Snapchat success continues to steam ahead in the month of June. First Twitter got spanked again when Snapchat pulled ahead in daily user number with 150 million to Twitter’s 140 million. Then the 10-second video champs creept their way into Instagram’s territory.

This past weekend wrapped the 2016 Governors Ball, and although Day 3 of the festival was canceled due to weather predictions of lightning and flooding, Days 1 and 2 packed a punch. For those of us not physically at the festival, we were still able to enjoy daytime sets from Eliot Sumner, London Soul, Holly Miranda, Catfish and the Bottlemen, and Kristine and the Queens via the Gov Ball webcast on Live Nation TV’s YouTube channel. In the evening, VICELAND’s Noisy cable channel aired live performances as well (albeit, with idiotic banter by Noisey hosts in between acts).

Skrillex's gorgeous remix of "Show Me Love" by Hundred Waters will make its way to television tonight on the Late Show with Stephen Colbert. In addition to the angelic vocals of Hundred Waters' Nicole Miglis, Chance the Rapper, Moses Sumney, and Robin Hannibal are also featured on the track.

Photo: Governors Ball Twitter account @GovBallNYC

Mother Nature has had her way with another festival. At 12:30am Eastern Sunday morning, Governors Ball issued a statement, “At Gov Ball, our top priority is your well-being and the well-being of talent and staff. If weather conditions are deemed unsafe for the festival, Sunday’s show will be delayed or cancelled.”

When you think of The Beatles, what city of origin comes to mind? Liverpool, of course. But that wasn’t always the case, even within the mindset of the city’s residents and business owners. Times have indeed changed, and this weekend the Merseyside area of Liverpool will be throwing one of the biggest music-makers-meets-music-business bashes in the UK: Liverpool Sound City.

Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, "The Social Mobile Concertgoer - Love 'Em or Hate 'Em?" spotlighted the data behind the continuing rise of mobile and social usage in the live event space, with St. Lucia, AEG, and Facebook weighing in on each side of the coin, positive and negative.

When Shain Shapiro, the managing director of Sound Diplomacy, took the TEDxBerkleeValencia stage in Spain last year, he began with a simple yet huge question, “So what if music – all of it -- disappeared? It didn’t exist,” he then paused, “Think about it.”

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