I stayed in the Friday night when Netflix’s Original Series,The Get Down, debuted, binge-watching all six episodes. The approximately six hours of viewing time was a priority for me (and a true joy) but nothing holds an urgency candle to viewing my sport, which was Arsenal’s first match of the Premier League season, on NBCSports.com live as its happening.

Read Part 1: Sports Networks Need to Get Their Live Streaming Game On

Sports and breaking news content have been the two main forms of live linear television watching that people tune into, although network news is actually in a weaker position than sports given the multitude of sources one can access that do not involve licensing agreements (think citizen journalism using Facebook Live, which has resulted in its own complex legal and ethical issues).

Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to introduce a new and improved NBCSN.

NBCSN Live Streaming Glitches during the Premier League Match

 It didn’t happen.

Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami - which equals 415 million people, or about 22% of the world’s smartphone owners -- has thrown off brands’ traditional advertising practices.

“We like it rough and raw. Nasty. Messed up,” said Mike Brandon, lead singer of Mystery Lights, in Wick Records’ video series, ‘Live From The House of Soul’.

Not everyone was watching the Olympics this weekend. Outside Lands once again veered away from the de facto festival live stream video platform, YouTube, as Superfly, the festival's promoter, continued partnering with Verizon's Go90 mobile video app and Aol.com (Verizon acquired AOL in 2015).

Photo: Outside Lands, Go90, Chance the Rapper

Good news arrives eight months ahead of the international meeting of minds, musicians, influencers, auto engineers, geeks, filmmakers, fintech programmers, biometric scientists, artists, iconoclasts, doctors, entrepreneurs, and policy makers: SXSW 2017 will provide expanded access to all attendees for its Interactive, Film, and Music programming.

SXSW Enables All Attendees to Access Interactive, Film and Music in 2017

The band OK Go has become infamous for their beyond-this-world and high-bar-setting production behind music videos. Their last one for “Upside Down & Inside Out” was gravity-free, for fuck sake. Now, “A bunch of people asked if we are open to doing a fan-collaborated music video,” said OK Go singer and frontman, Damian Kulash, in a recent #ASKOKGo video message to said fans. “And the basic answer is, ‘Yes.’”

This content feature on Kaffeine Buzz, TheConnected.Buzz, is a roundup of festival, live event, music business, and technology news.

Umbel Expands Multi-channel Fan Engagement Services With Lodestone Acquisition

As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.

Fanzines have played a treasured part in music's history. As more aspects of life have moved online, the beloved DIY medium is as scarce as the mixtape. Denmark’s rising pop star, MØ, has brought back the fanzine, blending the print past with the digital present.

As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.

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