Not everyone was watching the Olympics this weekend. Outside Lands once again veered away from the de facto festival live stream video platform, YouTube, as Superfly, the festival's promoter, continued partnering with Verizon's Go90 mobile video app and Aol.com (Verizon acquired AOL in 2015).

Photo: Outside Lands, Go90, Chance the Rapper

Good news arrives eight months ahead of the international meeting of minds, musicians, influencers, auto engineers, geeks, filmmakers, fintech programmers, biometric scientists, artists, iconoclasts, doctors, entrepreneurs, and policy makers: SXSW 2017 will provide expanded access to all attendees for its Interactive, Film, and Music programming.

SXSW Enables All Attendees to Access Interactive, Film and Music in 2017

The band OK Go has become infamous for their beyond-this-world and high-bar-setting production behind music videos. Their last one for “Upside Down & Inside Out” was gravity-free, for fuck sake. Now, “A bunch of people asked if we are open to doing a fan-collaborated music video,” said OK Go singer and frontman, Damian Kulash, in a recent #ASKOKGo video message to said fans. “And the basic answer is, ‘Yes.’”

This content feature on Kaffeine Buzz, TheConnected.Buzz, is a roundup of festival, live event, music business, and technology news.

Umbel Expands Multi-channel Fan Engagement Services With Lodestone Acquisition

As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.

Fanzines have played a treasured part in music's history. As more aspects of life have moved online, the beloved DIY medium is as scarce as the mixtape. Denmark’s rising pop star, MØ, has brought back the fanzine, blending the print past with the digital present.

As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.

It was 4:03am when my phone beeped, displaying the NYT Now notification, “A shooting at an Orlando nightclub has left ‘mass casualties,’ police said.” Learning it was the dance club Pulse in downtown Orlando, I knew there was a chance my daughter may have been there. Thankfully, that was not the case. A huge wave of relief and gratitude twisted with deep heartache for all those whose lives would change forever and for those lives tragically lost.

Introducing a new content feature on Kaffeine Buzz, TheConnected.Buzz, a weekly roundup of festival, live event, music business, and technology news. This includes original Kaffeine Buzz articles and some of the best industry pieces from the past week.

The Tragedy at Pulse – Can it Lead to a United Force for More Gun Control?

There was the mass shooting at the Bataclan Theatre in Paris. There was the fatality and three injuries during the backstage shooting at Irving Plaza in New York in May. The fatal shooting of singer and former contestant on The Voice, Christina Grimmie, at Orlando’s Plaza Live during a meet-and-greet this past Friday night. One day later, there was the mass shooting at Pulse nightclub.

The conversations between promoters, venue operators and performers surrounding venue and event safety are getting tenser.

Fifty years ago when Midem launched its international music business conference, it was the only game in town, state or country for that matter. This year, it's reported that Midem's attendance fell 20% from 5,500 in 2015 to 4,400 in 2016.

Snapchat success continues to steam ahead in the month of June. First Twitter got spanked again when Snapchat pulled ahead in daily user number with 150 million to Twitter’s 140 million. Then the 10-second video champs creept their way into Instagram’s territory.

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