In case you missed it, last week's streaming news included Pandora pumping up user engagement with new video streaming features, Twitter securing more live streaming partners, and HBO seeking a bigger piece of the monetary pie, being as frustrated with cable companies' greed as Pay-TV customers.
And there’s more, so read on…
Tune into Twitter and BuzzFeed on Election Night
After Twitter broke records during the second presidential debate, it’s on track to live stream the real-time happenings on election night, partnering with BuzzFeed. Metrics from that debate revealed that of the 3.2 million unique visitors, an estimated 70 percent were younger than 35, according to Huffington Post.
In the past week, Twitter live streamed HIGHLY varied content, from Salesforce’s Dreamforce event, led by ringmaster and CEO, Marc Benioff, to the NFL game between the 49ers and the Cardinals. Sunday night it was the presidential debate, which broke the record with over 17 million Tweets sent over the 90-minute political ride (which may have also required a vomit bag at times).
Over the weekend the debate continued on which company is best suited to get into serious M&A talks with Jack Dorsey’s social baby. Salesforce was considered to be a contender on the basis of Twitter’s ability to boost Benioff's philanthropic efforts or to complement Salesforce client’s ability to enhance their quality of customer service.
This past week’s streaming news was wild and wooly, as Twitter stock went up with rumors of M&A, and then dropped by a third as potential suitors stood up the micro-blogging company. Comcast tries to pull a fast one on customer once again with a new internet data-capped service, which should really piss off Netflix, who has been pushing the FCC to ban data caps for obvious reasons. In turn, Netflix probably put theater owners panties in a pinch as they continue to move in on their territory.
And there’s more, so read on…
Part 1 of this Connected Sports Series looked at one particular TV Everywhere service from NBC Sports, it’s weaknesses and areas for improvement to prevent users from wanting to throw their computer or tablet out the window.
Let’s now look at the mixed bag of TV Everywhere and virtual MVPDs available to live stream sports programming.
I stayed in the Friday night when Netflix’s Original Series,The Get Down, debuted, binge-watching all six episodes. The approximately six hours of viewing time was a priority for me (and a true joy) but nothing holds an urgency candle to viewing my sport, which was Arsenal’s first match of the Premier League season, on NBCSports.com live as its happening.
Sports and breaking news content have been the two main forms of live linear television watching that people tune into, although network news is actually in a weaker position than sports given the multitude of sources one can access that do not involve licensing agreements (think citizen journalism using Facebook Live, which has resulted in its own complex legal and ethical issues).
Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to introduce a new and improved NBCSN.
It didn’t happen.
Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami - which equals 415 million people, or about 22% of the world’s smartphone owners -- has thrown off brands’ traditional advertising practices.
“We like it rough and raw. Nasty. Messed up,” said Mike Brandon, lead singer of Mystery Lights, in Wick Records’ video series, ‘Live From The House of Soul’.
Good news arrives eight months ahead of the international meeting of minds, musicians, influencers, auto engineers, geeks, filmmakers, fintech programmers, biometric scientists, artists, iconoclasts, doctors, entrepreneurs, and policy makers: SXSW 2017 will provide expanded access to all attendees for its Interactive, Film, and Music programming.