Now, Twitter Needs to Be the One to Reinvent Device-based Advertising
Early Thursday morning Twitter released their Q3 Earnings Report, confirming the expected layoffs along with announcing a few surprises, including their six-second video Vine app getting the end-of-life pink slip.
Twitter’s earning statement included a quote from Anthony Noto, Twitter’s CFO, “We intend to fully invest in our highest priorities and are de-prioritizing certain initiatives and simplifying how we operate in other areas.”
In case you missed it, this week's Streaming Buzz: the merger of AT&T and Time Warner revives targeted adverting hopes once again, Netflix raises millions more for content and weighs in on said big merger, Martha Stewart is killin' it on Facebook Live, and Apple makes a move to make cord cutting easier.
There's more, so read on...
How the AT&T Time Warner Merger Could Change Streaming TV Advertising
Most expect the process to thumbs up or thumbs down the proposed $85 billion dollar merger between the two conglomerates to take a long time, but if AT&T were to get the green light on pulling in Time Warner, Inc. into its fold, the prospects of getting closer to targeted addressable TV advertising may brighten.
In case you missed it, where Murdock's 21st Century Fox failed, AT&T is making their play to acquire Time Warner, Inc., Comcast customers paying more for streaming gets the internet and cable provider in hot water, and UK consumers say most streaming music subscriptions are too high.
And there's more, so read on...
There was a teaser bit of news on Friday that AT&T may be making a bid for Time Warner, Inc., and by Saturday AT&T made it final that the two conglomerates had committed to getting into bed together. This potential marriage will have a long engagement period, with many hurdles for the two companies to get over in 2017, including a lot of due diligence by the Federal Communication Commission and the U.S. Department of Justice, along with gluttony of scrutiny from consumer watch groups.
In case you missed it, last week's streaming news included Pandora pumping up user engagement with new video streaming features, Twitter securing more live streaming partners, and HBO seeking a bigger piece of the monetary pie, being as frustrated with cable companies' greed as Pay-TV customers.
And there’s more, so read on…
Tune into Twitter and BuzzFeed on Election Night
After Twitter broke records during the second presidential debate, it’s on track to live stream the real-time happenings on election night, partnering with BuzzFeed. Metrics from that debate revealed that of the 3.2 million unique visitors, an estimated 70 percent were younger than 35, according to Huffington Post.
In the past week, Twitter live streamed HIGHLY varied content, from Salesforce’s Dreamforce event, led by ringmaster and CEO, Marc Benioff, to the NFL game between the 49ers and the Cardinals. Sunday night it was the presidential debate, which broke the record with over 17 million Tweets sent over the 90-minute political ride (which may have also required a vomit bag at times).
Over the weekend the debate continued on which company is best suited to get into serious M&A talks with Jack Dorsey’s social baby. Salesforce was considered to be a contender on the basis of Twitter’s ability to boost Benioff's philanthropic efforts or to complement Salesforce client’s ability to enhance their quality of customer service.
This past week’s streaming news was wild and wooly, as Twitter stock went up with rumors of M&A, and then dropped by a third as potential suitors stood up the micro-blogging company. Comcast tries to pull a fast one on customer once again with a new internet data-capped service, which should really piss off Netflix, who has been pushing the FCC to ban data caps for obvious reasons. In turn, Netflix probably put theater owners panties in a pinch as they continue to move in on their territory.
And there’s more, so read on…
Part 1 of this Connected Sports Series looked at one particular TV Everywhere service from NBC Sports, it’s weaknesses and areas for improvement to prevent users from wanting to throw their computer or tablet out the window.
Let’s now look at the mixed bag of TV Everywhere and virtual MVPDs available to live stream sports programming.
I stayed in the Friday night when Netflix’s Original Series,The Get Down, debuted, binge-watching all six episodes. The approximately six hours of viewing time was a priority for me (and a true joy) but nothing holds an urgency candle to viewing my sport, which was Arsenal’s first match of the Premier League season, on NBCSports.com live as its happening.
Sports and breaking news content have been the two main forms of live linear television watching that people tune into, although network news is actually in a weaker position than sports given the multitude of sources one can access that do not involve licensing agreements (think citizen journalism using Facebook Live, which has resulted in its own complex legal and ethical issues).
Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to introduce a new and improved NBCSN.
It didn’t happen.
Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami - which equals 415 million people, or about 22% of the world’s smartphone owners -- has thrown off brands’ traditional advertising practices.