Right now is a time of contemplation for the “we’ve always done it this way” business models. In every industry, the old ways are crumbling as new ideas mesh with technology, filling demand gaps in industries and redistributing market share. Aside from the commonly referenced transportation and hospitality markets, it is the making of entertainment content that will see a tidal wave of change in the coming years.

The company causing this butterfly effect: Netflix.

“Entertainment and technology are continuing to transform each other as they have been doing for over 100 years,” said Reed Hastings this past January during his CES keynote.

Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to introduce a new and improved NBCSN.

NBCSN Live Streaming Glitches during the Premier League Match

 It didn’t happen.

Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami - which equals 415 million people, or about 22% of the world’s smartphone owners -- has thrown off brands’ traditional advertising practices.

“We like it rough and raw. Nasty. Messed up,” said Mike Brandon, lead singer of Mystery Lights, in Wick Records’ video series, ‘Live From The House of Soul’.

Not everyone was watching the Olympics this weekend. Outside Lands once again veered away from the de facto festival live stream video platform, YouTube, as Superfly, the festival's promoter, continued partnering with Verizon's Go90 mobile video app and Aol.com (Verizon acquired AOL in 2015).

Photo: Outside Lands, Go90, Chance the Rapper

With less than a month until Riot Fest and Rodeo descends on Denver once again, the after shows' ‘who, where, and when’ details emerge. Tickets go on sale this Friday for a chance to see bands from the big festival stage perform on slightly smaller stages at the Marquis and Summit in downtown Denver, and slightly south at Hi-Dive.

It’s been 15 years since I said farewell to my Bay Area homeland and set out for Colorado. After checking out the line up of bands set to perform at the inaugural showcase of Bay Area bands, sponsored by Balanced Breakfast and the Recording Academy at this year’s Underground Music Showcase, the Bay's music is just as diverse and spirited, as dark and gritty, and as subdued and haunting as ever.

In addition to the Balanced Breakfast showcase that takes place Sunday, July 31st at Skylark from noon to 5pm, each of the acts are playing other UMS slots during the festival.

Good news arrives eight months ahead of the international meeting of minds, musicians, influencers, auto engineers, geeks, filmmakers, fintech programmers, biometric scientists, artists, iconoclasts, doctors, entrepreneurs, and policy makers: SXSW 2017 will provide expanded access to all attendees for its Interactive, Film, and Music programming.

SXSW Enables All Attendees to Access Interactive, Film and Music in 2017

"Music and political activism have always been really tightly bound together throughout global history," said Ryan Harvey, the co-owner of Firebrand Records with Tom Morello (Rage Against the Machine, Audioslave, The Nightwatchman) during the Rock Against the TPP Tour press call. This Saturday, July 23 at the Summit Music Hall in Denver, is the first stop on the nationwide free-to-attend tour. The Rock Against the TPP Tour's main goal is to educate the American public on WHAT the Trans-Pacific Partnership (TPP) really is and WHY they need to pressure their local House Representatives NOW to put TPP to pasture for good, preventing it from  being voted upon this fall.

Power to the People - Rock Against the TPP Tour

This content feature on Kaffeine Buzz, TheConnected.Buzz, is a roundup of festival, live event, music business, and technology news.

Umbel Expands Multi-channel Fan Engagement Services With Lodestone Acquisition

As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.

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