After last month’s sneak peek at 50 artists approved to perform in 2017, SXSW took the next step in their music programming with the Round One Artist Announcement. To date, this tallies up to just over 200 bands. Expect that number to increase 10 fold by the time March comes around. March 10-19, 2017 to be exact.
Here is my first sneak peek of the Kaffeine Buzz pick list that will continue to grow over the next six months, with the full SXSW Music list to follow.
This past week’s streaming news was wild and wooly, as Twitter stock went up with rumors of M&A, and then dropped by a third as potential suitors stood up the micro-blogging company. Comcast tries to pull a fast one on customer once again with a new internet data-capped service, which should really piss off Netflix, who has been pushing the FCC to ban data caps for obvious reasons. In turn, Netflix probably put theater owners panties in a pinch as they continue to move in on their territory.
And there’s more, so read on…
In the past week, Twitter live streamed HIGHLY varied content, from Salesforce’s Dreamforce event, led by ringmaster and CEO, Marc Benioff, to the NFL game between the 49ers and the Cardinals. Sunday night it was the presidential debate, which broke the record with over 17 million Tweets sent over the 90-minute political ride (which may have also required a vomit bag at times).
Over the weekend the debate continued on which company is best suited to get into serious M&A talks with Jack Dorsey’s social baby. Salesforce was considered to be a contender on the basis of Twitter’s ability to boost Benioff's philanthropic efforts or to complement Salesforce client’s ability to enhance their quality of customer service.
Part 1 of this Connected Sports Series looked at one particular TV Everywhere service from NBC Sports, it’s weaknesses and areas for improvement to prevent users from wanting to throw their computer or tablet out the window.
Let’s now look at the mixed bag of TV Everywhere and virtual MVPDs available to live stream sports programming.
I stayed in the Friday night when Netflix’s Original Series,The Get Down, debuted, binge-watching all six episodes. The approximately six hours of viewing time was a priority for me (and a true joy) but nothing holds an urgency candle to viewing my sport, which was Arsenal’s first match of the Premier League season, on NBCSports.com live as its happening.
Sports and breaking news content have been the two main forms of live linear television watching that people tune into, although network news is actually in a weaker position than sports given the multitude of sources one can access that do not involve licensing agreements (think citizen journalism using Facebook Live, which has resulted in its own complex legal and ethical issues).
Right now is a time of contemplation for the “we’ve always done it this way” business models. In every industry, the old ways are crumbling as new ideas mesh with technology, filling demand gaps in industries and redistributing market share. Aside from the commonly referenced transportation and hospitality markets, it is the making of entertainment content that will see a tidal wave of change in the coming years.
The company causing this butterfly effect: Netflix.
“Entertainment and technology are continuing to transform each other as they have been doing for over 100 years,” said Reed Hastings this past January during his CES keynote.
Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to introduce a new and improved NBCSN.
It didn’t happen.
Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami - which equals 415 million people, or about 22% of the world’s smartphone owners -- has thrown off brands’ traditional advertising practices.
“We like it rough and raw. Nasty. Messed up,” said Mike Brandon, lead singer of Mystery Lights, in Wick Records’ video series, ‘Live From The House of Soul’.