When you think of SXSW, sessions and keynotes featuring heads of state and Hollywood stars, thousands of band gigs and hundreds of films come to mind. So do lots and lots of parties, all serving up a bevy of beverages. What better time and place for a cocktail app to launch, even in the midst of a noisy, massive conference? "Giving away a free drink, everybody's interested," said Hooch CEO, Lin Dai, "Nobody ever walked away from that conversation."

Published in Music News