Brands are in a current state of flux in how they reach consumers. The ad-blocking Tsunami - which equals 415 million people, or about 22% of the world’s smartphone owners -- has thrown off brands’ traditional advertising practices.
This past weekend wrapped the 2016 Governors Ball, and although Day 3 of the festival was canceled due to weather predictions of lightning and flooding, Days 1 and 2 packed a punch. For those of us not physically at the festival, we were still able to enjoy daytime sets from Eliot Sumner, London Soul, Holly Miranda, Catfish and the Bottlemen, and Kristine and the Queens via the Gov Ball webcast on Live Nation TV’s YouTube channel. In the evening, VICELAND’s Noisy cable channel aired live performances as well (albeit, with idiotic banter by Noisey hosts in between acts).