In addition to the endless lists of chaotic and unreal moves made by the new administration in the past few weeks, the Republican-controlled Federal Communications Commission (FCC) is already siding with corporations at the expense of the public, content creators, and media platforms.
The new FCC chairman and former lawyer for Verizon, Ajit Pai, took the lead in rolling back consumer protection regulations and the net neutrality progress made during the Obama administration by his predecessor, Tom Wheeler, including closing out the inquiry in zero-rating offerings by AT&T and Verizon that violated the FCC’s Open Internet order. Comcast had also received an inquiry request by the FCC for its Stream TV content that was exempt from applying to a customer’s service data caps. That too is in the circular file.
2016 has been the year for many, many things. Some surreal, others dumbfounding, but in the entertainment world, live streaming content has seen positive growth and evolution far beyond what it was last year. Major TV networks have been launching technology and consumer-based business innovation that’s already been at play in the music industry for some time.
Charles Raggio, Sr. Director, Artist Partnerships and Branded Content at TuneIn, has been busy cultivating deals and plans to further capitalize and grow what he and his team have already put in place, extending the streaming radio platform into the festival and concert space.
Bounce TV announces a new live streaming app for Brown Sugar, AT&T's highly-anticipated DirecTV Now service is getting ready for its blast off, China's Suning pays big bucks for the English Premier League rights, and more in this week's ICYMI Streaming Buzz.
Brown Sugar Streaming App, “Just Like Netflix, Only Blacker”
Forty-plus years after Blaxploitation broke new ground for African Americans in film, Bounce TV, the African-American broadcast network, has launched the Brown Sugar streaming app on iOS and Android, offering customers with an “extensive library of iconic black movies, all un-edited and commercial-free as they were originally seen in theaters,” the network said in a statement.
In January of this year, Netflix spread its streaming wings into 190 countries, all with one full swoop. Amazon has been on Netflix’s heels ever since, as one would expect. And while the Bezos-run company took eleven months to catch up, it looks like Prime Video will expand from only streaming in the US, UK, Germany, and Japan, to 200 countries in December, including India, which was announced this past July.
The new broke from the hosts – James May, Richard Hammond, and Jeremy Clarkson - of the newly launched The Grand Tour, an Amazon Original Series formally known as Top Gear on BBC. The series first aired on November 18 after the teaser video gave the ‘going global’ news in true Top Gear fashion (sorry, the new name will take some getting used to), including a bit of self-deprecation and sarcasm along with a few informative facts.
This week in Streaming Buzz, Hulu announces plans to launch Live TV, Comcast says no to delivering a cable-less live streaming TV service, Twitter announces #WhatsNext for their core business, and Facebook takes targeted ads to OTT.
There's more, so read on...
Live Streaming TV Competition Heats Up as Hulu Joins the Fray
Last week it was DirecTV Now. This past week it was Hulu joining the growing number of SVOD content providers getting into the live streaming “skinny bundle” game, keeping the momentum going from their first "Live TV on Hulu" announcement back in May.
In case you missed it, this week's Streaming Buzz: the merger of AT&T and Time Warner revives targeted adverting hopes once again, Netflix raises millions more for content and weighs in on said big merger, Martha Stewart is killin' it on Facebook Live, and Apple makes a move to make cord cutting easier.
There's more, so read on...
How the AT&T Time Warner Merger Could Change Streaming TV Advertising
Most expect the process to thumbs up or thumbs down the proposed $85 billion dollar merger between the two conglomerates to take a long time, but if AT&T were to get the green light on pulling in Time Warner, Inc. into its fold, the prospects of getting closer to targeted addressable TV advertising may brighten.
Now, Twitter Needs to Be the One to Reinvent Device-based Advertising
Early Thursday morning Twitter released their Q3 Earnings Report, confirming the expected layoffs along with announcing a few surprises, including their six-second video Vine app getting the end-of-life pink slip.
Twitter’s earning statement included a quote from Anthony Noto, Twitter’s CFO, “We intend to fully invest in our highest priorities and are de-prioritizing certain initiatives and simplifying how we operate in other areas.”
In case you missed it, last week's streaming news included Pandora pumping up user engagement with new video streaming features, Twitter securing more live streaming partners, and HBO seeking a bigger piece of the monetary pie, being as frustrated with cable companies' greed as Pay-TV customers.
And there’s more, so read on…
Tune into Twitter and BuzzFeed on Election Night
After Twitter broke records during the second presidential debate, it’s on track to live stream the real-time happenings on election night, partnering with BuzzFeed. Metrics from that debate revealed that of the 3.2 million unique visitors, an estimated 70 percent were younger than 35, according to Huffington Post.
In the past week, Twitter live streamed HIGHLY varied content, from Salesforce’s Dreamforce event, led by ringmaster and CEO, Marc Benioff, to the NFL game between the 49ers and the Cardinals. Sunday night it was the presidential debate, which broke the record with over 17 million Tweets sent over the 90-minute political ride (which may have also required a vomit bag at times).
Over the weekend the debate continued on which company is best suited to get into serious M&A talks with Jack Dorsey’s social baby. Salesforce was considered to be a contender on the basis of Twitter’s ability to boost Benioff's philanthropic efforts or to complement Salesforce client’s ability to enhance their quality of customer service.
Earlier this year I complained about the weaknesses of NBC Sports’ live streaming platform, that it would freeze or just not work altogether. Back then I was hoping the networks’ digital team would take the timing of SXSW 2016 and their sponsorship of SXsports, which turns Austin’s Four Seasons into an NBC-branded sports conference, to introduce a new and improved NBCSN.
It didn’t happen.