aeg-studios-designing-the-branded-entertainment-playbook

In April of this year, AEG launched their in-house branded content division, AEG Studios. It was a logical next-step for the global promoter who for years, has been connecting some of the biggest brands in the world with some of the biggest live music, sporting events, and musical acts.

Also logical, was placing Raymond Roker -- an entertainment industry veteran, having founded URB Magazine/URB.com and led numerous festival sponsorship activations as Content Creative Director for Coachella/Goldenvoice -- in the captain’s chair as Head of the studio.

Published in News

Now, Twitter Needs to Be the One to Reinvent Device-based Advertising

Early Thursday morning Twitter released their Q3 Earnings Report, confirming the expected layoffs along with announcing a few surprises, including their six-second video Vine app getting the end-of-life pink slip.

Twitter Touts Live-Streaming in Earnings Report

Twitter’s earning statement included a quote from Anthony Noto, Twitter’s CFO, “We intend to fully invest in our highest priorities and are de-prioritizing certain initiatives and simplifying how we operate in other areas.”

Published in Digital