Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, "The Social Mobile Concertgoer - Love 'Em or Hate 'Em?" spotlighted the data behind the continuing rise of mobile and social usage in the live event space, with St. Lucia, AEG, and Facebook weighing in on each side of the coin, positive and negative.

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Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, "Does Social Media Make Concerts Better?"

Photo: International Business Times
Photo: International Businesss Times

The session featured findings from the report, “We Know Music Fans,” by AEG and Momentum, plus insights from panelists Hugh McIntyre, Music Writer, Forbes; Glenn Minerley, VP Group Director, Music & Entertainment, Momentum Worldwide; Scott Carlis, VP Digital Social Media & Marketing, AEG Global Partnerships; Craig Goodfriend, Industry Manager, Facebook; and Jean-Philip Grobler, St. Lucia.

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Photo: Business Wire, Samsung

This is Part 1 in this Connected Music Series, which features conversations, conference sessions, use cases, reports and data showcasing the digital and technological impact and influence on live music events.

The traditional advertising model in all its forms seems well on its way to Disarray Town. Networks are trying to cram full-length television ads into streaming content viewing models with square-peg-round-hole finesse. Publishers are trying to force-feed their bread and butter ad placements by restricting access until readers turn off their Adblocker (and of course, someone figured out a workaround). Meanwhile, those that haven’t cut the cable television cord (yet) use their DVRs to gleefully fast forward through commercials.

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Photo: Tweet by Jill Knight ‎@jillography

Earlier this week North Carolina’s legislature and Gov. Pat McCrory took society backwards in time when they passed House Bill 2, the Public Facilities Privacy & Security Act, that flushed anti-discrimination protections for all lesbians, gays and bisexuals down the toilette while also barring transgender people from using bathrooms that do not match the gender on their birth certificate.

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