In April of this year, AEG launched their in-house branded content division, AEG Studios. It was a logical next-step for the global promoter who for years, has been connecting some of the biggest brands in the world with some of the biggest live music, sporting events, and musical acts.
Also logical, was placing Raymond Roker -- an entertainment industry veteran, having founded URB Magazine/URB.com and led numerous festival sponsorship activations as Content Creative Director for Coachella/Goldenvoice -- in the captain’s chair as Head of the studio.
2016 has been the year for many, many things. Some surreal, others dumbfounding, but in the entertainment world, live streaming content has seen positive growth and evolution far beyond what it was last year. Major TV networks have been launching technology and consumer-based business innovation that’s already been at play in the music industry for some time.
Charles Raggio, Sr. Director, Artist Partnerships and Branded Content at TuneIn, has been busy cultivating deals and plans to further capitalize and grow what he and his team have already put in place, extending the streaming radio platform into the festival and concert space.
As the challenge of converging disparate siloes of valuable data into unified, actionable insights is lessening, solution providers are also coming together to make data access and campaign creation even more powerful. Umbel, the Austin-based data aggregator and software company, has acquired a fellow Austin tech company, Lodestone, which specializes in a multi-channel fan engagement.
Introducing a new content feature on Kaffeine Buzz, TheConnected.Buzz, a weekly roundup of festival, live event, music business, and technology news. This includes original Kaffeine Buzz articles and some of the best industry pieces from the past week.
The Tragedy at Pulse – Can it Lead to a United Force for More Gun Control?
There was the mass shooting at the Bataclan Theatre in Paris. There was the fatality and three injuries during the backstage shooting at Irving Plaza in New York in May. The fatal shooting of singer and former contestant on The Voice, Christina Grimmie, at Orlando’s Plaza Live during a meet-and-greet this past Friday night. One day later, there was the mass shooting at Pulse nightclub.
The conversations between promoters, venue operators and performers surrounding venue and event safety are getting tenser.
Snapchat success continues to steam ahead in the month of June. First Twitter got spanked again when Snapchat pulled ahead in daily user number with 150 million to Twitter’s 140 million. Then the 10-second video champs creept their way into Instagram’s territory.