Killswitch Engage are touring and performing veterans, but tonight, April 17, the band ventures into new ground during their Killthrax Tour with Anthrax. For the first time the Killswitch show (Anthrax will not be included) will be broadcast live in virtual reality from Houston's House of Blues starting at 11pm CT.

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Coca-Cola's Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers.

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Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking his Wine Cocoa recipe and remaking it for the non-alcoholic prohibition era. On May 8, 1886 the new Coca-Cola beverage made its way from the vats to the lips of Pemberton Pharmacy’s customers in downtown Atlanta.

Today 1.7 billion servings of Coca-Cola products are consumed every day by Coke fans around the world.

Even in those very early days, the concept around the marketing and branding of the infamous company was percolating. Frank Robinson, the company’s accountant at the time, not only came up with the idea of naming the drink Coca-Cola, but also created the Spencerian script logo, believing that the logo’s icon of two Cs would work well in adverting and promotional branding.

Robinson was spot on, and over the last 131 years the Coca-Cola brand has made its way into the fabric not only of American culture, but it has become intertwined into international societies. Coke’s marketing and branding ingenuity and innovation has continued to evolve as the world evolves, which no doubt contributes to those 1.7 billion servings a day.

In less than one week the Coachella gates will open, letting the people flow in and letting the magic begin for the first of two consecutive weekends taking place April 14-16 and April 21-23. Festival promoter, Goldenvoice, will be live streaming performances once again during the first weekend of Coachella with returning sponsor, T-Mobile.

Last year the made waves with the introduction of their Coachella VR app that accompanied the customized Coachella Google Cardboard VR headset (and headset owners of Samsung Gear VR).

By downloading the app, fans from around the world could experience 360-degree views of various areas within the festival grounds, artists’ performances, and check out VR video created by attending festival-goers.

It was the live streaming VR agency, vantage.tv, that had worked with Coachella since 2015 when Goldenvoice decided to bring VR into their continually evolving technical production.

In 2017, Coachella has taken the next step in the evolution process, working again with vantage.tv on their next-generation VR mobile app that now has augmented reality (AR) capabilities.

It was November 1, 2014 at a downtown Los Angeles Halloween rooftop party where, according to Dann Saxton, the Co-founder and Head of Content for VRLIVE, the first VR 360 video live stream took place.

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“It was called the Zombie Prom,” Saxton said, telling the story of that night. “600 people on the roof with a full stage, live music, a full bar," and a night of the living dead featuring prom queens and kings, all live streamed in VR 360 video out to the entire world.

Kicking off this week's #StreamingBuzz with romance, given it's Valentine's Day week, and the relationships being cultivated in the digital and streaming entertainment space, which look to be businesses matches made in heaven.

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Having been one of the lucky ones to win an Echo at the Capital One House activation at SXSW last year, I’ve called on Alexa to start my morning every day since. “Alexa, play BBC Radio 6 Music,” and she complies, pulling up the British station on TuneIn. Amazon’s Alexa made a lot of waves (no pun intended) at this year’s CES as the voice assistant expanded its support offerings, from cars and refrigerators, to Lenovo’s similar device to the Echo.

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Amazon Music Unlimited and Alexa became the hot topic of conversation between Billboard, Jeff Bezos, and the vice president for Amazon Music, Steve Boom. Coming in at number 12 on Billboard's 2017 Power 100 list, the two execs discussed how Amazon Music Unlimited has some differentiating, cloud-based, machine learning architecture planned for its service that, when combined with the Echo, enables a user to create unique playlists, “Alexa, shuffle British Grime from last year,” or by your mood, “Alexa, play sad shoegazer rock from the ‘90s,” all through voice activation versus manually searching for and setting up a playlist on Spotify or Apple Music.

Timing is everything, and there couldn’t be a more perfect time for “Where’s the Revolution?” the first and newest single from Depeche Mode’s upcoming 14th studio album, Spirit.

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Directed by Anton Corbijn with a WWII era filter, the lyrics resonate with the political and cultural climate that’s been percolating since the early Bush years (“They manipulate and threaten /
 With terror as a weapon”) and are fully boiling over in the Trump era (“Scare you till you're stupefied / Wear you down until you're on their side”).

In addition to the endless lists of chaotic and unreal moves made by the new administration in the past few weeks, the Republican-controlled Federal Communications Commission (FCC) is already siding with corporations at the expense of the public, content creators, and media platforms.

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The new FCC chairman and former lawyer for Verizon, Ajit Pai, took the lead in rolling back consumer protection regulations and the net neutrality progress made during the Obama administration by his predecessor, Tom Wheeler, including closing out the inquiry in zero-rating offerings by AT&T and Verizon that violated the FCC’s Open Internet order. Comcast had also received an inquiry request by the FCC for its Stream TV content that was exempt from applying to a customer’s service data caps. That too is in the circular file.

2016 has been the year for many, many things. Some surreal, others dumbfounding, but in the entertainment world, live streaming content has seen positive growth and evolution far beyond what it was last year. Major TV networks have been launching technology and consumer-based business innovation that’s already been at play in the music industry for some time.

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Charles Raggio, Sr. Director, Artist Partnerships and Branded Content at TuneIn, has been busy cultivating deals and plans to further capitalize and grow what he and his team have already put in place, extending the streaming radio platform into the festival and concert space.

In January of this year, Netflix spread its streaming wings into 190 countries, all with one full swoop. Amazon has been on Netflix’s heels ever since, as one would expect. And while the Bezos-run company took eleven months to catch up, it looks like Prime Video will expand from only streaming in the US, UK, Germany, and Japan, to 200 countries in December, including India, which was announced this past July.

The new broke from the hosts – James May, Richard Hammond, and Jeremy Clarkson - of the newly launched The Grand Tour, an Amazon Original Series formally known as Top Gear on BBC. The series first aired on November 18 after the teaser video gave the ‘going global’ news in true Top Gear fashion (sorry, the new name will take some getting used to), including a bit of self-deprecation and sarcasm along with a few informative facts.

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