By Joanna Starling, Associate Music Producer at Ogilvy & Mather
At this year's Grammy’s, female artists spoke out – some loudly (Janelle Monae, Alessia Cara) and downright triumphantly (Kesha) others softly (Lorde, Lady Gaga) for equality for women in the music industry. It’s no secret that there are monsters outside of Hollywood and the political sphere, but what intrigued me the most was how disconnected the Time’s Up movement felt at the Grammy’s. The white roses on the lapels to promote the advancement of women and opportunity for women were gravely overshadowed by the fact that very few women were being recognized. It was as if the artists were advocating for a movement the Recording Academy wasn’t – and historically isn’t – on board with.
Good news arrives eight months ahead of the international meeting of minds, musicians, influencers, auto engineers, geeks, filmmakers, fintech programmers, biometric scientists, artists, iconoclasts, doctors, entrepreneurs, and policy makers: SXSW 2017 will provide expanded access to all attendees for its Interactive, Film, and Music programming.