The band OK Go has become infamous for their beyond-this-world and high-bar-setting production behind music videos. Their last one for “Upside Down & Inside Out” was gravity-free, for fuck sake. Now, “A bunch of people asked if we are open to doing a fan-collaborated music video,” said OK Go singer and frontman, Damian Kulash, in […]
Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, “Does Social Media Make Concerts Better?” Photo: International Businesss Times The session featured findings from the report, […]
Photo: Business Wire, Samsung This is Part 1 in this Connected Music Series, which features conversations, conference sessions, use cases, reports and data showcasing the digital and technological impact and influence on live music events. The traditional advertising model in all its forms seems well on its way to Disarray Town. Networks are trying to […]
