Fifty years ago when Midem launched its international music business conference, it was the only game in town, state or country for that matter. This year, it's reported that Midem's attendance fell 20% from 5,500 in 2015 to 4,400 in 2016.
Many a band has been discovered at South By Southwest (SXSW), the annual music conference held in Austin, TX, the land of music and more music. SXSW has expanded over the years to include a Film conference and Interactive conference around the same time. But it was the music that brought Anneliese Rix, Manager at Fox Theatre in Boulder, and myself to the balmy, artsy town.
To tell you just how geeky we are, after we got settled on the plane began discussing our plans for the upcoming trip we both broke out our file folders with all the materials printed out and highlighted. We didn’t want to miss a thing. Little did I know just how much we would pack into those four days and just how much we would live up to the SXSW moto, “The conference that never sleeps.”
ON THE FLOOR