Festival’s Live Streaming Momentum Mirrors Brand’s Future in Video – A Connected Festival Report

This past weekend wrapped the 2016 Governors Ball, and although Day 3 of the festival was canceled due to weather predictions of lightning and flooding, Days 1 and 2 packed a punch. For those of us not physically at the festival, we were still able to enjoy daytime sets from Eliot Sumner, London Soul, Holly […]

How Social Has Flipped the Music Model and Fan Connection – The Connected Music Series

Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, “The Social Mobile Concertgoer – Love ‘Em or Hate ‘Em?” spotlighted the data behind the continuing rise of mobile and social […]