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In May of 2003, hip-hop icon and co-founder of the Hip-Hop
Summit Action Network (HSAN), Russell Simmons, visited
Denver to promote his new credit card service. Standing
along side the mayor at that time, Wellington Webb, Simmons
announced he was bringing his youth-oriented activism
and educational tour to our city. People from the Denver
government all the way to the grassroots supporters, artists
and promoters were excited, but for what seems to be different
reasons.
The Denver Metro Convention and Visitors Bureau saw
dollars coming into the city, while people like Jeff
Campbell, executive director of the Colorado Hip-Hop
Coalition (CHHC), saw this as an opportunity to make
some strides in getting Colorado hip-hop on the musical
map.
Colorado unto itself has struggled to get the recognition
it deserves when it comes to music, having to overcome
our reputation as being a white bread state, full of
Republicans and rodeos. It was nice to get some props
from Details magazine earlier this year as one of the
hot spots in the country for music, but blips like that
don't necessarily make a long-term impact. Being a part
of something like HSAN, which was launched to register
young voters in cities throughout the country and spread
political and community awareness, isn't necessary to
take hip-hop in Colorado to the next level. But it sure
could have helped.
DENVER HIP-HOP FESTIVAL & SUMMIT
A year later, Denver is licking its wounds in the aftermath
of what was to be the first Denver Hip-Hop Summit, which
was planned for Saturday, May 15 at the Denver Coliseum.
The earlier part of that Saturday belonged to the local
hip-hop team who would assemble panelist to speak on
violence and safety in Denver, how to break into the
music business, and community activism in politics.
At 1pm, HSAN would take over with their summit presentation
and panel discussion. Later that night, a concert would
be held featuring Big Tymers, Yin Yang Twins, YoungBloodz
and Bone Thugs-N-Harmony. There was also a Denver Idol
contest, enabling local performers to compete for an
opening slot at the concert.
Not a bad plan, if it would have happened that way.
The Thursday before the summit, HSAN sent a press release
from their New York office stating, "The Hip-Hop
Summit Action Network announced today that it is rescheduling
the Denver Hip-Hop Summit to a later date…we look
forward to coming to Denver at a time when all of the
necessary elements are in place to produce a successful
gathering."
That Saturday the local Denver summit still look place,
but the damage was done and the attendance was slim.
The concert planned for that evening was also postponed
due to poor ticket sales.
So it may be safe to say that just maybe, the summit
in Denver just wasn’t going along as planned.
Finding out who was responsible was like herding cats.
In an interview with Dr. Benjamin Chavis, the co-founder,
president and CEO for HSAN, he explained that in other
cities that hold summits, their organization works with
both the city governments and the their local hip-hop
community to assemble the planning committees. In unraveling
this series of events, it seems for the Denver summit,
it was the city that was really running the show, assigning
officials that did not have adequate experience and
knowledge of the local hip-hop community, concert production,
event promotion, and urban music marketing.
So let's go back to the beginning with SafeCity, a
youth oriented foundation from the City of Denver that
focuses on job placement, and their director Charlotte
Stephens. She was asked to get involved and agreed to
support their efforts, "as a mean for fundraising
only. We set up committees to allow people to do the
things that they would like to do. My main goal was
to have a concert so that I could raise dollars for
youth employment funds. As far as the direction and
setting up the summit, things of that nature, I did
not get involved. Those were the chairs and the people
who wanted to be involved," Stephens says, referring
to Jeff Campbell.
Campbell feels that because he founded and runs the
Colorado Hip-Hop Coalition, he was brought on board
as merely a token organization made to add credibility
to the list of committee members. But as a member, he
wasn't given any capacity for input. "I was only
given orders to do stuff," he says. "I was
told that if I wanted to participate, that's what I
was going to do. So I said, 'Hey, I want the opportunity
to work with Russell Simmons, so I'm going to just bite
my tongue and do it.' Then I find out Russell Simmons
is not coming."
When Campbell's statement was brought up with Stephens,
she responded, "I'll put it like this, he was chair
of a committee. Each chair was responsible for all the
event planning. I was using our dollars. We did get
any support or dollars from anyone." She stated
that she was never granted any money from the city because
her foundation is a separate entity and not connected
with the City of Denver…although SafeCity appears
on the City of Denver website (www.denvergov.org) and
even their business cards have the government seal.
This mention of money was yet another contradiction
to what has been stated in the past. In a Westword article
for the week of May 6-12 of 2004, Dave Herrera, music
editor for Westword, interviewed Stephens and brought
up the lack of publicity and knowledge of the event.
She admitted that it could have been done better, but
that their budget of $260,000 didn't allow for a centralized
office with a full-time marketing person on the job.
"Right," agrees Stephens. "Initially
what we did is we took the budget and we went out to
get the pricing. We figured out what we needed to be
able to do the event and what costs were associated.
Then we took the dollars from that standpoint and went
to places to ask them to be a sponsor so that those
costs would go down. I'll be honest with you. All of
those costs were associated with the artist's costs.
The total cost we came up with was $150,000."
Considering she wasn’t involved in the promotion
of the workshops, even $150,000 seems excessive for
one concert.
The $15,000 from SafeCity was spent on flyers, advertising
in three magazines, including Urban Spectrum and Image
Magazine (the latter of which typically focuses on the
dance and club market versus hip-hop, instead of the
wider and larger Westword audience) and a few radio
spots on Denver's hip-hop station, KS107.5.
According to Campbell and Stephens, Penfield Tate, a
former Senator and Mayoral candidate, lawyer and consultant
to city governments, was the producer for the local
summit workshops. The topics for those panels and discussions
were dictated by his office, not by the hip-hop community
chairs such as Campbell.
Although Campbell was frustrated with the situation,
he didn't feel he could back out at that point. "I
had already put my name out there and made the commitment.
So I continued to participate, but I was very critical
of the process. That didn't go over favorably with the
rest of the organizers, but I feel it was my best move
because they dissolved their idea of starting a Denver
Hip-Hop Foundation."
According to Campbell, this foundation had intentions
that mimicked what he's been doing for years with his
coalition: mentoring and educating inner city youth
in high school about the business of music and hip-hop.
This is ironic, considering the city's denial of a grant
for CHHC in the last year. "I felt like that was
a slap in my face. When I brought that to them, they
said, 'Well, we were going to hire you.' Then I thought
that was an additional slap in the face to hire me to
do something that I'm already doing for my own organization."
Instead, they would donate the proceeds of the concert
to CHHC, giving the other half to SafeCity. Prior to
the postponement of the concert, Campbell stated, "There's
a duality there. I think they know that they're really
not going to make any money. So I think that's their
way to back out. They've said, 'Well Jeff, we're going
to donate all the net profits to you.' But in reality
they know they're not going to make a dime." This
makes sense, since Stephens previous stated that her
only involvement in the Denver summit was to raise funds
for SafeCity, not another organization.
To add salt to the wound, Campbell heard that the committee
was saying negative things about him on the radio. Referring
to the KS107.5 DJ, Campbell explains, "So Cat Collins
called me and said, 'Man, don't get involved with these
people. They're talking shit about you.' And I said,
'Really.' So at that point I slammed them in the paper
(Denver Post interview with Ricardo Baca). I see them
as vultures with dollar signs in their eyes, trying
to capitalize on the culture rather than cultivate within
the community."
Kyle Reese who runs a local hip-hop promotion company,
Still Livin Entertainment, and produces a local cable
access show, "5280: Real Hip-Hop" on channel
57 Denver, had this to say, "Working with SafeCity
was an experience that I am actually grateful for because
I saw a lot of peoples true colors. I can't remember
how many times I called Mr. David Satossky [executive
committee/fundraising chair] offering the services of
my company and he didn't even call back to say, 'Kiss
my ass, you hip-hop thug.'"
That Saturday when I arrived at the Denver Coliseum,
the lack of cars in the parking lot was my first indication
that this was a bust. Sitting among 75 or so people
in the crowd, the discussion went from wanting local
radio support, dealing with the realities of what's
involved in creating your musical future, and contributing
to the local music community through support and collaboration.
All good stuff, made even better by one of the panelist:
local boy done good, DJ "Big Jon" Platt, a
former Montbello student and Virgin Records executive.
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