As a music festival, Moogfest’s technology and futurism side are unique in comparison to others (maybe with the exception of SXSW), as festivalgoers take part in various digital installations like Microsoft’s Kinect tent featuring Grimes, in sound building workshops and sessions on the future of digital music, or Hacking Sound (Systems), including The Exchange: Switchboard Synthesizers featuring Antenes. Meanwhile, Moogfest’s back-of-house operation team will be collecting, tracking and analyzing it’s own data pool of what’s taking place behind the scenes.

Aside from Microsoft’s past sins with its browser, various operating systems, and the UVO software that has NEVER worked properly in my Kia Soul, the tech company’s creative and effective side is appearing through its Music x Tech program that supports and integrates with music, art and culture. At Moogfest, Microsoft will tap its Kinect motion sensing technology to activate a unique experience for festivalgoers, where they can make their own remixes of Grimes’ single, "REALiti" on the fly.

The iconic storyteller, songwriter, performer, purveyor of voice-altering mechanics, and first ever artist-in-residence at NASA, Laurie Anderson will take Moogfest-goers on one of her explorations, this time into the world of humanistic communication and information, one that crosses physical planes and unconscious realms of reality.

“There’s just something that really appeals to me about the musician as the operator or the technician,” said NYC-based DJ, producer, and switchboard synthesizer performer, Antenes (Lori Napoleon), in the modular synthesizer documentary, "I Dream Of Wires.” Drawn to the world of this vintage telephone communications equipment, whose history dates back to the day when women operators played the part of communications maestros, Antenes has given dusty, forgotten machinery new life.

Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, with Part 2, "The Social Mobile Concertgoer - Love 'Em or Hate 'Em?" spotlighted the data behind the continuing rise of mobile and social usage in the live event space, with St. Lucia, AEG, and Facebook weighing in on each side of the coin, positive and negative.

In 2016, Canadian Music Week will showcase over 1,000 bands in the 10-day run of the music festival. And while all the musicians are playing their hearts out at night, during the day the business side of music is being discussed and intelligence shared during the 3-Day Music Summit, May 5-7, with executives and performers alike taking part in panels, keynotes, interviews, networking opportunities and workshops, covering social media, live touring, technology, and the global world of creation.

It’s cold and raining snow outside when it should be sunny and warm by this time of year. Trump just won more states in this nutbag of a U.S. presidential primary. “Bad News” notifications keep popping up on my mobile. I need to escape. I need relief. I settle into a bar stool at a favourite haunt, whip out the laptop, and click on Smoove & Terrell’s “Beggerman” video. Oh, yeah…

It’s deeply captivating to follow an artist through the chapters of their musical journeys, taking turns and paths into new territories, hearing and seeing them mature, stretch, and build their songwriting muscles. Peeking into the keyhole of Wild Nothing’s new album, Life of Pause (Captured Tracks), and then joining Jack Tatum in his grown up listening lounge is not only a joy, it’s an entry into his world.

When Shain Shapiro, the managing director of Sound Diplomacy, took the TEDxBerkleeValencia stage in Spain last year, he began with a simple yet huge question, “So what if music – all of it -- disappeared? It didn’t exist,” he then paused, “Think about it.”

Part 1 of The Connected Music Series, “Music Sponsorships: The Golden Ticket for Brands That Get It,” covered the benefits, data, and examples of sponsored live events done well by brands, as discussed in the SXSW Music session, "Does Social Media Make Concerts Better?"

Photo: International Business Times
Photo: International Businesss Times

The session featured findings from the report, “We Know Music Fans,” by AEG and Momentum, plus insights from panelists Hugh McIntyre, Music Writer, Forbes; Glenn Minerley, VP Group Director, Music & Entertainment, Momentum Worldwide; Scott Carlis, VP Digital Social Media & Marketing, AEG Global Partnerships; Craig Goodfriend, Industry Manager, Facebook; and Jean-Philip Grobler, St. Lucia.

Page 7 of 98