The band OK Go has become infamous for their beyond-this-world and high-bar-setting production behind music videos. Their last one for “Upside Down & Inside Out” was gravity-free, for fuck sake. Now, “A bunch of people asked if we are open to doing a fan-collaborated music video,” said OK Go singer and frontman, Damian Kulash, in a recent #ASKOKGo video message to said fans. “And the basic answer is, ‘Yes.’”
Aside from Microsoft’s past sins with its browser, various operating systems, and the UVO software that has NEVER worked properly in my Kia Soul, the tech company’s creative and effective side is appearing through its Music x Tech program that supports and integrates with music, art and culture. At Moogfest, Microsoft will tap its Kinect motion sensing technology to activate a unique experience for festivalgoers, where they can make their own remixes of Grimes’ single, "REALiti" on the fly.