SXSW is almost upon those of us who are attending, so we’re trying to keep up with emails and RSVP's while prepping our bodies for the marathon and packing major doses of vitamin B12.
For those who can't make the trek to Austin, there will be a number of opportunities to experience the minute-by-minute happenings, performances, and exclusive video that even the people there on the ground won’t have access to. Plus, audio streams broadcasting live will give everyone in Austin and beyond, stories, news, and music they can take in on the go.
It was November 1, 2014 at a downtown Los Angeles Halloween rooftop party where, according to Dann Saxton, the Co-founder and Head of Content for VRLIVE, the first VR 360 video live stream took place.
“It was called the Zombie Prom,” Saxton said, telling the story of that night. “600 people on the roof with a full stage, live music, a full bar," and a night of the living dead featuring prom queens and kings, all live streamed in VR 360 video out to the entire world.
Having been one of the lucky ones to win an Echo at the Capital One House activation at SXSW last year, I’ve called on Alexa to start my morning every day since. “Alexa, play BBC Radio 6 Music,” and she complies, pulling up the British station on TuneIn. Amazon’s Alexa made a lot of waves (no pun intended) at this year’s CES as the voice assistant expanded its support offerings, from cars and refrigerators, to Lenovo’s similar device to the Echo.
Amazon Music Unlimited and Alexa became the hot topic of conversation between Billboard, Jeff Bezos, and the vice president for Amazon Music, Steve Boom. Coming in at number 12 on Billboard's 2017 Power 100 list, the two execs discussed how Amazon Music Unlimited has some differentiating, cloud-based, machine learning architecture planned for its service that, when combined with the Echo, enables a user to create unique playlists, “Alexa, shuffle British Grime from last year,” or by your mood, “Alexa, play sad shoegazer rock from the ‘90s,” all through voice activation versus manually searching for and setting up a playlist on Spotify or Apple Music.
“If you’re asking people to pay for streaming music in a world where there are a lot of free alternatives, then you need to build a service that they want to use every day,” Boom told Billboard. “And that’s one of the beauties of this device. What we are seeing is that people are listening to more music than ever: we see from data, and we hear anecdotally from customers.”
Even without this unique feature, Billboard reported Amazon's Prime Music subscribers increased by 50 percent in 2016, which is quite a feat considering it only has a fraction of the catalog offerings of its competitors.
One needs to factor in that Amazon’s ecommerce and myriad of content offerings (books, newspapers, magazines, gaming, streaming video), along with its Prime service, give the company a powerful market advantage. Alexa’s voice recognition technology is also superior to Apple’s Siri, which STILL can’t do a simple map or contacts search most of the time, making you want to throw your iPhone out your car window. That woman needs to get a hearing aid.
Kicking off this week's #StreamingBuzz with romance, given it's Valentine's Day week, and the relationships being cultivated in the digital and streaming entertainment space, which look to be businesses matches made in heaven.
2016 has been the year for many, many things. Some surreal, others dumbfounding, but in the entertainment world, live streaming content has seen positive growth and evolution far beyond what it was last year. Major TV networks have been launching technology and consumer-based business innovation that’s already been at play in the music industry for some time.
Charles Raggio, Sr. Director, Artist Partnerships and Branded Content at TuneIn, has been busy cultivating deals and plans to further capitalize and grow what he and his team have already put in place, extending the streaming radio platform into the festival and concert space.
Bounce TV announces a new live streaming app for Brown Sugar, AT&T's highly-anticipated DirecTV Now service is getting ready for its blast off, China's Suning pays big bucks for the English Premier League rights, and more in this week's ICYMI Streaming Buzz.
Brown Sugar Streaming App, “Just Like Netflix, Only Blacker”
Forty-plus years after Blaxploitation broke new ground for African Americans in film, Bounce TV, the African-American broadcast network, has launched the Brown Sugar streaming app on iOS and Android, offering customers with an “extensive library of iconic black movies, all un-edited and commercial-free as they were originally seen in theaters,” the network said in a statement.
In January of this year, Netflix spread its streaming wings into 190 countries, all with one full swoop. Amazon has been on Netflix’s heels ever since, as one would expect. And while the Bezos-run company took eleven months to catch up, it looks like Prime Video will expand from only streaming in the US, UK, Germany, and Japan, to 200 countries in December, including India, which was announced this past July.
The new broke from the hosts – James May, Richard Hammond, and Jeremy Clarkson - of the newly launched The Grand Tour, an Amazon Original Series formally known as Top Gear on BBC. The series first aired on November 18 after the teaser video gave the ‘going global’ news in true Top Gear fashion (sorry, the new name will take some getting used to), including a bit of self-deprecation and sarcasm along with a few informative facts.
This week’s Streaming Buzz will be a bit more brief. It’s difficult to think about the world of streaming when the world as you thought you knew it becomes very surreal. As the fog of dismay rises, streaming, both live and on-demand, will actually become even more important to our lives, enabling citizen content creators to make their voices known, to bring about awareness of important topics and causes, giving us moments of escape in live sports, film, television, and music while delivering news (hopefully more truthful than fake) to expand on our levels of education, empathy, and entertainment. All important assets for lives well lived and evolving for the better.
People Turned to Showtime’s Streaming Service for Stephen Colbert’s Election Night Show
“We all feel the way Rudi Giuliani looks,” said Stephen Colbert in the closing moments of his one-off Election Night special on Showtime. Funny ‘cause it’s true Mr. Colbert. Instead of tuning into the major network news, many in the country signed up for Showtime’s standalone streaming service, driving the second biggest night of sign ups since the service was launched in July of last year, according to Quartz.
The Denver Film Festival 39, which began last week, hosted an interesting panel session along with Comcast, “New Avenues of Distribution,” which focused on what the growing number of streaming TV services such as Hulu, Netflix, and Amazon, means for content creators, the film industry, and film-watchers alike.
On the panel was Comcast’s director of programming, Brett Hatch; the senior director of product management at Level 3, Jon Alexander; Stephan Shelanski, the former Starz executive vice president of programming acquisitions who is now on the other side as a film producer; and film critic and moderator of the panel (and long-time Denver Film Festival participant), Bob Denerstein.
This week in Streaming Buzz, Hulu announces plans to launch Live TV, Comcast says no to delivering a cable-less live streaming TV service, Twitter announces #WhatsNext for their core business, and Facebook takes targeted ads to OTT.
There's more, so read on...
Live Streaming TV Competition Heats Up as Hulu Joins the Fray
Last week it was DirecTV Now. This past week it was Hulu joining the growing number of SVOD content providers getting into the live streaming “skinny bundle” game, keeping the momentum going from their first "Live TV on Hulu" announcement back in May.