“While standing in the back of the room watching partners Kevin Chernett from Live Nation and Noah Heller from Hulu on stage at C-Space @ CES, going through it with Will Mason from UploadVR, my nerves were going haywire,” Jeff Nicholas, Director of VR Creative + Production for Live Nation Studios, stated in his post about their company’s “Big Reveal” at CES this past January.

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It was November 1, 2014 at a downtown Los Angeles Halloween rooftop party where, according to Dann Saxton, the Co-founder and Head of Content for VRLIVE, the first VR 360 video live stream took place.

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“It was called the Zombie Prom,” Saxton said, telling the story of that night. “600 people on the roof with a full stage, live music, a full bar," and a night of the living dead featuring prom queens and kings, all live streamed in VR 360 video out to the entire world.

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In case you missed it, this week's Streaming Buzz: the merger of AT&T and Time Warner revives targeted adverting hopes once again, Netflix raises millions more for content and weighs in on said big merger, Martha Stewart is killin' it on Facebook Live, and Apple makes a move to make cord cutting easier.

There's more, so read on...

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How the AT&T Time Warner Merger Could Change Streaming TV Advertising

Most expect the process to thumbs up or thumbs down the proposed $85 billion dollar merger between the two conglomerates to take a long time, but if AT&T were to get the green light on pulling in Time Warner, Inc. into its fold, the prospects of getting closer to targeted addressable TV advertising may brighten.

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