Coca-Cola Brings Live Streaming VR to the Vive Latino Festival

Coca-Cola’s Media & Digital Marketing Deputy Dir., Ernesto Almada Brito, shares how the company continues to expand innovation and adopt new technologies like VR live streaming to stay relevant and connected to consumers. Recently, the 131 year anniversary took place for the first batches of Coca-Cola were concocted by the company’s founder, John Pemberton, taking […]

How VR and 360-Video Have Become Woven into the Live Music Experience

In less than one week the Coachella gates will open, letting the people flow in and letting the magic begin for the first of two consecutive weekends taking place April 14-16 and April 21-23. Festival promoter, Goldenvoice, will be live streaming performances once again during the first weekend of Coachella with returning sponsor, T-Mobile. Last […]

Festival’s Live Streaming Momentum Mirrors Brand’s Future in Video – A Connected Festival Report

This past weekend wrapped the 2016 Governors Ball, and although Day 3 of the festival was canceled due to weather predictions of lightning and flooding, Days 1 and 2 packed a punch. For those of us not physically at the festival, we were still able to enjoy daytime sets from Eliot Sumner, London Soul, Holly […]

Safety First: Governors Ball Cancels Third Day Due To Severe Weather

Mother Nature has had her way with another festival. At 12:30am Eastern Sunday morning, Governors Ball issued a statement, “At Gov Ball, our top priority is your well-being and the well-being of talent and staff. If weather conditions are deemed unsafe for the festival, Sunday’s show will be delayed or cancelled.”