In less than one week the Coachella gates will open, letting the people flow in and letting the magic begin for the first of two consecutive weekends taking place April 14-16 and April 21-23. Festival promoter, Goldenvoice, will be live streaming performances once again during the first weekend of Coachella with returning sponsor, T-Mobile.
Last year the made waves with the introduction of their Coachella VR app that accompanied the customized Coachella Google Cardboard VR headset (and headset owners of Samsung Gear VR).
By downloading the app, fans from around the world could experience 360-degree views of various areas within the festival grounds, artists’ performances, and check out VR video created by attending festival-goers.
It was the live streaming VR agency, vantage.tv, that had worked with Coachella since 2015 when Goldenvoice decided to bring VR into their continually evolving technical production.
In 2017, Coachella has taken the next step in the evolution process, working again with vantage.tv on their next-generation VR mobile app that now has augmented reality (AR) capabilities.