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Weleda is a Swiss-based company
that was founded in 1921, whose products are all
free of any synthetic preservatives, fragrances,
colors and parabens. The word “Weleda”
itself refers to Celtic wise women that were healers
and taught their followers to better understand
nature.
The company was inspired by the concept of Anthroposophy,
a Greek word that means “human wisdom,”
and essentially teaches the concept that our minds,
bodies, and spirits are connected to the world
around us. This philosophy is what inspired the
Weleda brand to integrate the power of naturally
healing plants and botanicals into a natural,
healthy line of skin and hair care products.
While many brand names are embracing environmentally
conscious business practices, Weleda has its own
unique manner of ensuing that their products are
organic and fair trade. Weleda owns and operates
the world’s largest Biodynamic gardens all
over the world. According to the company’s
website, the biodynamic process is as follows:
“As in organic agriculture, Biodynamic®
cultivation enriches the soil and yields plants
that have not been burdened with synthetic/chemical
fertilizers or pesticides.
Biodynamic cultivation, however, goes even a
step further than organic, using biodynamic fertilizer
preparations to further support the earth and
the crops. Natural sprays, comprised of homeopathic
preparations of silica and manure, as well as
compost preparations from herbs such as Chamomile,
Dandelion, Nettle and Yarrow, bring abundant life
to the soil and support the cultivation of Weleda's
delicate ingredients.
It is these specially-prepared blends that further
connect the earth to the cosmic rhythms and distinguish
biodynamic® agriculture from organic and other
farming techniques.” The company sources
over 300 plants and herbs from various international
locations; all of which provide organic ingredients
and are fair trade farms, cooperatives, and trade
companies.
What’s more, Weleda is dedicated to providing
their high-quality products to everyone without
charging an arm and a leg. In August of 2007,
they launched their product line in Walgreen’s,
bridging a unique gap that exists between Every(wo)man
and spa-quality skin care. Because lets face it,
we cannot all afford to shop at Whole Foods and
other natural grocers all the time, nor shell
out to kick a leg up at a fancy, shmancy spa in
order to get a quality facial.
The products that Weleda offers are, in a word,
amazing. The Everon Lip Balm
($5) contains rose and vanilla extracts and is
completely petroleum free. It contains cocoa butter,
lanolin, and jojoba oil and is scented lightly
of roses. Being the chap-stick addict that I am,
it is great to have a product like this one; that
is to say, one that is free of any possibly dangerous
chemicals or fragrances.
The Almond Facial Masque ($25)
is a moisturizing, fragrance-free way to condition
and revitalize dry, itchy skin...a symptom that
I experience often in the winter; especially after
this lovely rash of insanely windy days…after
about 10 minutes outside my poor face feels like
40-grit sandpaper. But after using this masque,
my skin was back to its usual 600-grit softness.
As a consistent victim of the phenomenon many
baristas, waiters, dishwashers, and other food
service employees come to know as “dishpan
hands,” I was elated that the Sea Buckthorn
Hand Cream ($10) provided relief from constantly
having dried-out (but clean!) hands.
The Mallow Body Lotion ($12.50)
provided the same relief in the form of a light,
semi-oily (but not too greasy) body lotion.
Perhaps I am falling prey to the Boulder-hippy
way of life, but I must say that the more and
more I read about the horrible chemicals that
manage to get into skincare products due to the
lack of FDA regulation, it is very reassuring
to use products like these; products that are
not only good for you, but that are being created
by companies who are doing good things for humanity
as well. Thank goodness someone out there gives
a damn!
Weleda products can be found at your
local Walgreens, Whole Foods, Vitamin Cottage,
Pharmaca, and Wild Oats.
http://usa.weleda.com
- Anne Vickman, Friday, February 29, 2008
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